More Than a Free Trial: A Look at Different PLG GTM Models
September 8, 2022
A lot of people think PLG = freemium. Reality is freemium (Figma) or free trial (Salesforce) is ONE of MANY models that work for PLG.There are product-led companies that ventured off the beaten path and found success while having their product steer their growth engine. Open source (MongoDB, Elasticsearch), per-seat pricing (Hootsuite, Slack), and usage/consumption-based (Twilio, AWS) are the other GTM motions adapted by product-led companies.