ABM isn’t just marketing. The market or category conversation from account-based marketing shifted to ABE “account-based everything” and ABX “account-based experiences”. Are we at that moment in product-led growth?

Building an audience based on their actions adds another dimension to the customer profile that can give context to the communication. We built our dynamic list feature to help marketers get their campaigns delivered to the most relevant customers.

he aesthetics of an email are not only pleasant to the eye but also make the user experience of consuming the email content easy. Use relevant product event data combined with the person and account information with Inflection to build hyper-personalized emails that present your customers with value realization on a silver platter. Create beautiful and fully customized emails for your automated product-led growth campaigns, now faster with Inflection’s Visual editor.

This direct quote from the podcast neatly sums up successful product-led growth. “When you nail the right product, and it's priced the right way, you grow with your customers and your customers never outgrow you.” This is a magical dynamic we all can aspire to achieve.

A lot of people think PLG = freemium. Reality is freemium (Figma) or free trial (Salesforce) is ONE of MANY models that work for PLG.There are product-led companies that ventured off the beaten path and found success while having their product steer their growth engine. Open source (MongoDB, Elasticsearch), per-seat pricing (Hootsuite, Slack), and usage/consumption-based (Twilio, AWS) are the other GTM motions adapted by product-led companies.

Our 2022 edition of the product-led growth vendor landscape is out now. We all have seen an explosion of new tools in the market to help companies do product-led growth efficiently. As a result, now we have 108% more vendors than last year. So we decided to expand the categories and here’s what it looks like: 

Marketing technology (martech) is a massive landscape that is ever-expanding. There are established crowd favorite products and also many notable new entries, especially in the product-led growth stack. There are SO MANY options to choose from and for an early-stage startup like ours, it can be overwhelming.

I was recently reviewing a “Marketing Operations Manager” job description for a well-known product-led company.One thing really stood out to me. The job was WAY more than marketing operations, which got me thinking: Is Growth Ops a better way to think about Marketing Ops?

Elise Bentley, VP of Marketing at Tiny is an incredible marketing leader with experience across a range of industries and organization sizes. She published three books that are dedicated to marketing and business growth and she became the VP of Marketing in less than 10 years. We got a chance to chat with her recently for ‘The Product-Led Marketing Show.’ 

We are excited to announce Redshift integration with Inflection, to supercharge marketing teams in product-led growth companies with data from the data warehouse, such as relevant product activity events that drive amazing campaigns.

Being able to grab an opportunity as soon as it exists can be a game-changing advantage in a competitive industry. Perfect timing is super important for better conversions in sales and customer success. When (you read that right) are you approaching your red hot leads?

We just showed Inflection’s demo to hundreds of marketers at our first-ever product unveiling event. If you couldn’t make it, here’s what you missed.

I know first hand the tradeoffs you need to make at an early stage startup. The scrutiny around every dollar spent, and how it impacts runway. I believe that having a great relationship with your users and customers is something that can’t wait until you can afford it, so we're going to make the decision easy for you. You can now get Inflection for free.

With this integration, Inflection assures protection against the biggest threats to enterprise security – people’s identities and behaviors. This integration enables us to extend a user's Okta identity to all of their resources without disrupting the user experience at all, and it only takes a few minutes to complete. 

We want to stay in touch with contacts accrued from events, ad campaigns, partner programs, and so on. In many such scenarios, marketers need to pick and choose the contact cohorts to communicate with. And the ask is simple - a feature to upload and maintain contact lists. We heard you!

The role of email as one of the most important channels of communication in B2B SaaS is undeniable, even in product-led growth motion. An email backed by hyper-contextualized product value metrics for each of your customers timed perfectly can help heighten product adoption, increase engagement, establish brand affinity, and drive revenue growth.

We’re happy to share that Inflection.io is the only B2B marketing automation solution with usage-based pricing. It’s the most customer-friendly pricing of any B2B marketing automation solution.

There are many variations in the description of product-led growth. The bedrock of the concept, however, is self-serve motion. The new-age customer wants zero or minimal human intervention in evaluating, experiencing value, and purchasing the product by self-education. When buying, we want an experience centered on the user’s needs. Self-serve is the growth mantra that can give an extra boost to your PLG business.

Let’s talk about the five letters that keep you up at night, CHURN! (Not so) Fondly dubbed as the ‘churn beast' it can come in different forms like customer, product activity, revenue, involuntary churn, and so on. Though churn is the common enemy across industries, the types of churn you measure and how frequently you do it can be unique to your business goals.

When I was working on its pricing page, I decided to check out how the pricing pages of other PLG companies look like. Yes, I did analyze the pricing pages of 20 well-known product-led growth companies and the list includes the following: 

You need marketing to drive off the source of truth, Snowflake has moved to be the 'source of truth' for so many companies. We are proud to be the only B2B marketing automation solution with a native integration with Snowflake to power product activity-based marketing.

Product-led growth companies have the lowest entry barriers for getting into the product and the widest top of the funnel as a result. It is great to have a steady influx of new signups and active users every month. As a marketer, you need to remind your users of the value they get from your product to be able to monetize the product-led motion. 

In this episode, Partho talked about how marketing and product teams alignment works at Hootsuite and the challenges when customer experience transitions to a self-service or product-led model. 

Seeing as we’re built for product-led growth companies, we thought to ourselves, there has to be a better way. While we still support scripting-based personalization, we’ve taken a fundamentally different approach, inspired by the coding language almost all marketers know - Excel functions. 

Jake Levinger from Retool is a well-known name in the PLG space with his contributions in the product-led communities, events, and publications. He built the marketing tech stack for Retool - a well known PLG company that helps build internal tools. Jake shared his experience with us in The Product-Led Marketing Show’s very first episode. 

If you are a Segment user, integrating with Inflection can help you deliver tailored marketing campaigns across the customer lifecycle with an audience and token builder built for product-led growth - including supporting your sales-led motion.

I’m excited to announce Inflection is out of stealth and shout from the rooftops that we’ve built B2B marketing automation for product-led companies and you can now request a live demo. The future of B2B marketing is product-led and at Inflection, we know this new end-user era requires innovative solutions that are purpose-built for product-led companies. Inflection puts product activity data at the center and optimizes for the scalability and extensibility demands of the modern product-led marketing team. 

My biggest learning from analyzing over 50 product-led growth companies’ homepages is that - there are classic best practices around creating the most impactful CTA and there are outliers to the rules.

In the traditional way of marketing, all roads led to sales. The role of a marketer is up for a paradigm shift in the product-led universe. The change comes with an amazing opportunity to take a step back and reorient the process around the customer.

Your ideal product qualified lead (PQL) is at the intersection of three tinted lenses. Your product users' value experience, their fitness of your product’s ideal customer profile (ICP), and indications of purchase intent through product usage.

PLG is changing the way B2B marketing operates. Telling changes to showing; acquiring changes to activating; dictating changes to guiding. We are giving up aggressively gating the product in favor of guiding the user to get things done.

The success of product-led organizations is undeniable. After the initial product-led GTM strategy, many startups introduce a top-down motion to sustain and accelerate growth. Does the GTM strategy alone decide whether a company is product-led?

You’ll find everything you need to figure out to build a dominant growth engine, lower CAC, and deliver the best user experience in the book, Product-Led Growth, by Wes Bush. This is what I’ve learned from the book.

Historically, software was targeted at the buying committee in organizations. These products see low adoption by the end users. this way of purchasing software gets turned on its head. The best SaaS companies are recognizing the change and winning over their end users.

Great marketing is not a constant. It evolved and continues to do so with the times. The best companies that are nailing marketing now are product-led. Their marketing function is deeply integrated with the product, sales, and customer success with the product as their channel.

Products and organizations mirror the teams that built them. Our teams have to represent our customers, proportionately. In reality, diversity in marketing teams is not as much as we’d like it to be. Black marketers are especially low in number. You know what that means - an entire community’s voice is underrepresented in our work.

Treating product-led growth like the magic potion of profitability or fearing PLG as the eliminator of all sales jobs are both huge problems. PLG can help Marketing, Sales, and CS ( honestly, the entire company) in every stage of the funnel from awareness to expansion motion.

The ebooks, white papers, webinars, slide decks, and infographics we all traditionally used are not going away anytime soon but, they are not enough to drive user engagement with the product. They have to actually use the product.

PLG companies have products that essentially sell themselves when they impact end users. An account-based organization on the other hand is good with relationships, has the resources, and the support that can help customers be successful in a more complex enterprise environment.

We hosted Blastoff! a product-led growth conference in our ProductLed.Marketing community and it was a huge success. In the conference, Adam Schoenfeld, a 3-times SaaS startup founder and a thought leader in the PLG space presented his findings from analyzing 500+ PLG companies. 

Your product vision need not suffer because of choosing enterprise sales. Be strategic about enterprise sales readiness and at the same time be wary of building an undesirable feature factory.

I’m happy to announce that Inflection.io has formally spun out Pienza and raised $1.3M in pre-seed funding! We’re still being very private about what we’ve built, other than to say it’s a B2B marketing technology solution for companies who have a product-led growth motion. 

To ensure the success of our customers and partners, we’ve sworn to maintain the highest standards of security, reliability, and privacy for user data. We are proud that we achieved SOC 2 Type 1 certification before we even launch our product. That’s how much security, reliability, and privacy mean to us.

To aid your adoption of product-led growth, we created a product-led growth landscape to help make it easier to discover new tools and technologies. 

There are numerous virtual events and conferences happening every day globally and you need to know why you should dedicate your time for Blastoff! Here are the four promising reasons why you should block your calendar for Blastoff! 

You must be really excited to know who all will be speaking at the conference. So here is the complete list of speakers who are going to deliver their best presentations for the product-led growth world.

We are thrilled to announce Blastoff! a Product-Led Growth Conference, happening at ProductLed.Marketing community. This virtual conference for product-led growth is free to attend and you will get the opportunity to learn from over 15 product-led thought leaders, unicorn builders, and vendor veterans.