Why Inflection Acquired Keyplay
Inflection is bringing bringing Keyplay's account fit scoring and intelligence directly into the Inflection ContextGraph. Marketing agents become ICP experts from day one, with deep target account knowledge to craft campaigns, build audiences, and personalize emails. We're on a mission to deliver the B2B marketing platform where agents actually execute. Adding Keyplay is a big step forward.
Inflection.io Launches Native Forms, Strengthening Its Position As Marketo Alternative
Inflection has relaunched as an AI-native marketing automation, helping you drive pipeline, adoption, and revenue across the entire account lifecycle.
Best Customer Marketing Tools to Check Out in 2026
Customer marketing has evolved into a core growth driver in B2B SaaS, powering adoption, expansion, and retention. The key isn’t adding more tools, but starting with a system that determines who to engage, when to engage them, and what action will drive impact. AI-powered orchestration platforms like Inflection provide that foundation, while execution tools support specific actions once the right timing is clear.
The Best B2B Marketing Awards in 2026
We created the Demand & Expand Awards to celebrate the teams and leaders creating impact in the B2B marketing world, and we are thrilled to host the inaugural ceremony live at the Demand & Expand event on May 19–20, 2026, in San Francisco.
Top Marketing Automation Products for B2B Product-Led Growth Companies
Product-led growth has changed how B2B SaaS companies acquire, convert, and expand customers, but scaling PLG requires more than in-product messaging alone. As sales and revenue teams become part of the motion, companies need marketing automation that connects product usage, prospect activity, and pipeline in one system. This post breaks down how leading marketing automation platforms support (or limit) modern PLG strategies and explains why unified, data-driven platforms like Inflection are better equipped to turn product signals into measurable revenue growth.
How AI-Native Marketing Works - The Factors That Transform Pipeline and Productivity
Most marketing teams today are still AI-assisted, layering tools onto legacy systems. The real shift is becoming AI-native—redesigning marketing so intelligent agents drive core GTM motions while humans focus on strategy, creativity, and oversight. At Inflection.io, this approach helped us 2× pipeline with the same team by letting AI initiate and execute work, with humans refining the output. AI-native marketing isn’t about efficiency hacks; it’s about building systems that unlock scale, speed, and leverage.
Choosing The Best Enterprise Marketing Automation in 2026
Marketo and Eloqua were built for an era when enterprise marketing was primarily lead-driven and campaign-centric. Inflection supports a shift toward enterprise marketing that is lifecycle-driven, product-informed, and tightly connected to revenue outcomes.
The Best B2B Lifecycle Marketing Tools of 2026
Most “best tools” lists blur the line between B2C engagement systems and B2B lifecycle platforms. For B2B SaaS companies, the requirements for success are fundamentally different.
Best Marketing Automation Platforms for DevTools Companies
DevTools marketing needs a combination of product-led adoption, multi-threaded buying cycles, and continuous product usage making legacy marketing automation structurally insufficient. Systems built for leads, campaigns, and static workflows cannot keep pace with how DevTools companies actually grow or how modern marketing teams are expected to operate.
What To Expect At B2BMX 2026
B2B Marketing Exchange served the B2B marketing community for more than a decade. The conference remains one of the larger gatherings for B2B marketers.
Top SEO, AEO, and GEO Conferences to Attend in 2026
In 2026, SEO, AEO, and GEO are not separate disciplines. They’re converging. Here are the events and conferences in this space worth planning for in 2026.
Top Agentic Marketing Events & Conferences To Attend In 2026
Agentic marketing is quickly becoming the next operating model for modern GTM teams. Here are the top 2026 events worth planning around if you’re serious about agentic marketing.
The Best Developer Marketing Conferences to Attend in 2026
For teams working to earn developer trust, improve onboarding, or scale technical storytelling, these conferences provide the perspective and alignment needed to navigate a rapidly evolving developer-first landscape.
The Best Growth Marketing Events & Conferences to Attend in 2026
Choosing the right growth marketing event in 2026 comes down to prioritizing events that match your team’s current goals. This helps ensure the time and investment translate into real impact once you’re back at work.
6 Best Marketing Conferences Of 2026 In The San Francisco Bay Area
If you’re choosing where to invest time and budget this year, here are the Bay Area marketing events in 2026 worth planning around.
Top Account-Based Marketing Conferences in 2026 You Must Attend
These ABM conferences are some of the best places to pressure-test your approach, steal proven frameworks, and return with playbooks your team can execute.
Popular Email Marketing Tools To Check Out in 2026
In 2026, inboxes are saturated and generic nurture sequences have almost no leverage. The teams that are seeing results run emails that are tightly tied to product usage, account context, and live pipeline.
How Mural Built A Scalable Lifecycle Marketing Engine
Using Inflection, Mural's lifecycle marketing team built a behavior-driven lifecycle framework that more than doubled their reactivation rate.
Announcing Agentic Marketing Automation Workflows with n8n
We’re excited to announce a leap forward in marketing operations: the ability to run agentic, cross-platform marketing workflows by combining the power of Inflection with the automation orchestration of n8n.
Why We’ve Rebranded the PLGTM Summit to the Demand & Expand Conference
The future of GTM isn’t about choosing between demand generation or customer expansion, it’s about mastering both. The Demand & Expand Conference brings together the sharpest minds in B2B marketing to share how they’re creating full-funnel growth strategies that actually work.
Top Demand-Gen Conferences To Attend In 2026
Demand generation continues to evolve as data, AI, and new go-to-market models reshape how teams capture attention and convert it into pipeline. The events below represent the strongest gatherings for marketers focused on building modern acquisition engines, from content and paid programs to automation, operations, and full-funnel orchestration.
Top Lifecycle Marketing Events & Conferences in 2026
These conferences represent the strongest opportunities for lifecycle teams to deepen their craft, operationalize data, and connect with peers shaping the next generation of customer experience.
Your 2026 Guide To The Best Customer Marketing Conferences and Events
A handful of events this year are shaping the way B2B teams build lifecycle programs, align marketing with customer success, and operationalize NRR as a company-wide priority. Here are the most relevant 2026 conferences for customer marketers and revenue teams focused on expansion.
GTM 2025+: From Products, to Signals, to Growth With a Little Help from GenAI
Buyers now expect instant value, not vendor hand-holding, and David Yockelson argues this shift makes PLG the new backbone of modern GTM. His PLGTM 2025 session breaks down the third wave of PLG, where frictionless product experiences, buyer usage signals, and AI-powered insights drive trust, speed, and expansion. The takeaway is clear: the product won’t sell itself, but it’s now the engine that powers every stage of growth.
Why Full Funnel Marketers Need a Dedicated Event
Full funnel marketing has expanded far beyond lead generation. Modern teams influence demand, activation, adoption, retention, and expansion, yet most conferences still focus on only one part of the journey. Discover why full funnel marketers need a dedicated event and how Demand & Expand 2026 fills the gap for B2B teams who own the entire customer lifecycle
What Marketing Operations Needs to Know About MCP Servers
MCP is not a nice-to-have. It is the foundational layer that will determine how effectively your organization uses AI across marketing. The teams that adopt it early will move faster, automate more intelligently, and build autonomous workflows that scale.
Behind The Scenes Of Clay’s Marketing Strategy. Frameworks, systems, and learnings that 10X’ed Clay’s PLG motion.
Bruno Estrella pulled back the curtain on how Clay built a breakout PLG engine powered by product flexibility and a devoted partner community. By aligning its mission with the Four Fits Framework and turning creators, agencies, and power users into a distribution force, Clay unlocked a flywheel where users fuel awareness, advocacy, and adoption. His PLGTM 2025 session shows how community love — not paid channels — became Clay’s ultimate growth multiplier.
Super Mario Kart, Friction, and the Future of B2B Onboarding
Super Mario Kart teaches a timeless PLG lesson: your first acceleration defines the race — and great onboarding does the same. Ramli John reveals why B2B adoption fails not from product friction, but from social and emotional barriers. His PLGTM 2025 session outlines how cross-functional alignment and AI co-pilots can create seamless, high-retention onboarding experiences.
Top Marketing Ops, Rev Ops, and GTM Ops Conferences in 2026
In 2026, the top ops conferences give MOPs and RevOps teams the chance to trade frameworks, sharpen their craft, and connect with peers who are solving the same challenges.
Inflection.io Releases Marketing MCP Server
Inflection has released our MCP server, so marketing teams can increase their velocity and output by using AI. From analyzing marketing performance to drafting campaigns – complete with journey, emails, etc – Inflection’s MCP is already reshaping how marketers are doing their work.
The Best CMO Conferences to Attend in 2026
The conversations happening in 2026 will push the CMO role further than ever—tighter ties to revenue, deeper ownership of customer growth, and faster adoption of AI. These conferences are where leaders will test ideas, share playbooks, and set the direction for what modern marketing leadership looks like in the years ahead.
Top AI Marketing Conferences to Attend in 2026
If you’re in marketing, AI is no longer optional. These events create the space for leaders and operators alike to learn what’s working, what’s hype, and how to apply AI responsibly to campaigns, customer journeys, and GTM strategy. Together, these events set the agenda for how AI will shape B2B SaaS marketing in 2026 and beyond.
7 Best B2B Marketing Conferences to Attend in 2026
The 2026 B2B SaaS marketing conference lineup covers every marketing niche. Whether you’re shaping budgets, running campaigns, or leading customer programs, these are the rooms where the conversations will define how SaaS marketing evolves in 2026 and beyond.
Customer Marketing Manager: The Role Powering Retention and Advocacy in B2B
Customer marketing fuels retention, expansion, and advocacy by keeping customers engaged and successful beyond acquisition. Modern Customer Marketing Managers design data-driven programs that reduce churn, drive adoption, and turn customers into loyal advocates.
Inflection Releases AI-native Marketing Automation
Inflection has relaunched as an AI-native marketing automation, helping you drive pipeline, adoption, and revenue across the entire account lifecycle.
Demand Generation Job Description: A Blueprint for B2B Marketing Success
This blog explores the evolving role of demand generation as a strategic growth driver in modern B2B marketing. It highlights how today’s demand gen leaders go beyond campaigns, aligning with sales, orchestrating multi-channel programs, and using data to fuel predictable pipeline and revenue. With skills spanning analytics, collaboration, and innovation, demand generation professionals now play a central role in building sustainable business growth
Marketing Operations Job Description: Essential Skills, Responsibilities & Impact for B2B Teams
Marketing operations has become a key driver of B2B growth, connecting strategy with execution and proving marketing’s impact on revenue. This guide outlines the modern MOps job description for 2025, covering responsibilities like tech stack management, AI-powered automation, data governance, and GTM alignment, along with the essential skills needed to succeed
Mastering Customer Marketing in B2B SaaS: 4 Proven Strategies for Retention and Growth in 2025
In 2025, B2B SaaS growth depends less on net-new acquisition and more on maximizing value from existing customers. With rising CAC and longer sales cycles, customer marketing has become the foundation for retention, expansion, and advocacy. By leveraging personalization, lifecycle automation, evergreen content, and feedback-driven advocacy, companies can boost Net Revenue Retention (NRR), increase customer lifetime value (LTV), and turn loyal users into brand promoters. SaaS leaders that invest in customer marketing strategies today will not only reduce churn but also build durable, compounding growth in an increasingly competitive market
How B2B SaaS Marketers Can Master the Win Rate Formula
The win rate formula is more than a simple metric, it’s a powerful lens into your GTM efficiency and revenue potential. In this article, we break down how to calculate win rate, why most teams get it wrong, and how to optimize it with clean data and event-driven campaigns. Discover how modern marketing automation helps B2B SaaS teams boost conversions and net revenue retention.
How GTM & Marketing Leaders Build Reliable Pipeline Coverage in B2B SaaS
Pipeline coverage is the ratio of pipeline value to quota, revealing true sales potential beyond inflated numbers. Legacy tools and fragmented data often distort coverage, hiding weak conversion rates and churn risks. Modern approaches unify CRM, product signals, and BI to ensure accurate, stage-weighted forecasts. Done right, pipeline coverage aligns sales and marketing, enabling predictable revenue growth
MQL vs PQL: Pros, Cons, and Why Product-Led SaaS Needs Both in 2025
In 2025, SaaS growth can’t rely on a single lead model. MQLs help expand reach, while PQLs convert with higher intent. The real unlock comes when companies combine both, using marketing automation to connect interest with product engagement. This hybrid approach shortens sales cycles, improves conversion rates, and powers sustainable revenue growth.
Developer (DevTools) Marketing Strategy, Best Practices, and Examples
Developer marketing succeeds when the product speaks for itself through documentation, community, and a frictionless product experience. The most effective DevTools companies prioritize usability, amplify community contributions, and ensure transparency in pricing and adoption. Traditional tactics like gated content or nurture emails rarely succeed with this audience. What wins is credibility, education, and seamless product experience.
Revenue Marketing in 2025 - How to Cut CAC and Boost NRR in B2B SaaS
Revenue marketing in 2025 empowers B2B SaaS companies to cut CAC and boost NRR by aligning teams, leveraging AI, and prioritizing measurable ROI. With trends like hyper-personalization, digital self-service, and video dominance, it transforms marketing into a predictable growth engine.
Inflection.io Releases Bi-Directional Data Warehouse Integration; Only B2B Marketing Automation Platform to Support All Major Data Warehouses
We’re also proud to be the first and only B2B marketing automation platform to natively support all the major data warehouses–Snowflake, Redshift, BigQuery, and Databricks.
Announcing Inbound Webhooks: Unlock More Integrations, Automations, and Revenue Potential
You can now trigger Inflection journeys based on what’s happening in your external tools like Zoom, Pendo, Clay, Marketo, and the list goes on. Introducing Inbound Webhooks, a powerful new way to connect external tools to Inflection.io in real time.
How Sendoso Turned Operational Efficiency into Scaling NRR with Inflection.io
Sendoso’s transition to Inflection marked a turning point in their marketing and product alignment. Marketing can now access product data independently, eliminating inefficiencies, and actualized personalized campaigns fueled by product data. Today, Sendoso’s marketing team operates with agility, delivering impactful campaigns that strengthen user engagement, increase product adoption, and support long-term revenue growth.
How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue
With Inflection.io, they changed that. Sauce Labs built a system to activate product signals—turning free trial behavior into pipeline, onboarding into team expansion, and usage into upsell opportunities.
How Formstack Ditched Legacy Marketing Automation For Inflection.io
Formstack long relied on Pardot as their marketing automation platform. But as the company scaled, Pardot’s limitations became increasingly apparent—creating inefficiencies and making it hard for the team to grow their campaigns effectively. Inflection.io addressed the key gaps Pardot couldn’t.
Marketo vs HubSpot: Pros, Cons, and a Smarter Alternative
Both Marketo and HubSpot serve specific business needs effectively, with HubSpot excelling in ease of use and affordability for smaller teams, while Marketo delivers powerful features for enterprise-level marketing. However, for SaaS businesses prioritizing data-driven automation and future-ready solutions, Inflection emerges as a compelling alternative for Marketo and HubSpot.
How Nylas Drove 80% Increase In Free-To-Paid Conversions
Nylas partnered with Inflection.io to transition from static campaigns to a dynamic, event-based onboarding flow. This shift allowed them to deliver real-time, personalized communications based on individual user actions and progress through the onboarding journey.
The Secret Behind Clay’s 'Week in Review' Email
Digest emails are more than just a trend—they represent a shift in how B2B SaaS companies connect with their users. By centering on value realization and personalization, digest emails like Clay’s foster a deeper connection between the product and its users, leading to increased loyalty and advocacy.
4 Tips For Better Devtools Email Marketing & Lifecycle Marketing
Developer marketing and DevTools marketing requires a special GTM compared to generic SaaS companies. Considerations a traditional SaaS company doesn’t have to make. Here are 4 tips for better DevTools email marketing and lifecycle marketing campaigns.
Top Tips for SaaS Product Onboarding with Email
Product onboarding needs to be driven by, well, Product. You need to change your product to streamline and guide. While not a replacement for this, there’s something else you can do. Something MARKETING can do: Email.
The Rise of GTM Operations (GTM Ops)
GTM Operations has been on the rise since 2023. Leading startups such as Mural, Bill.com, Vercel, and Carta have all adopted GTM Operations functions or similar scope such as GTM Technology and GTM Systems. They aren’t alone either. LinkedIn shows 622 people with GTM Ops or GTM Operations titles.
GTM Operations (GTM Ops) vs Revenue Operations (RevOps): What’s the difference
The difference between GTM Operations and Revenue Operations is that GTM Operations looks across the entire customer lifecycle – marketing, sales, and success – whereas Revenue Operations is mostly focused on the revenue touching functions (mostly sales).
GTM Operations (GTM Ops) vs Marketing Operations (MOPs): What’s the difference?
The difference between GTM Operations and Marketing Operations is that GTM Operations looks across the entire customer lifecycles – marketing, sales, and success – whereas Marketing Operations is mostly focused on the marketing component of operations.
3 Ways Marketing Can Impact NRR with Modern Marketing Automation
Marketing can play a pivotal role in improving NRR by driving effective onboarding, engaging post-signup campaigns, and ensuring customers experience the product's value.
HubSpot vs Pardot: The 2025 Guide to Choosing the Right Marketing Automation Tool
Both HubSpot and Pardot have strengths tailored to specific business needs. However, if you’re a modern SaaS business looking for future-proof automation with built-in product data capabilities, Inflection may offer the ideal balance of flexibility, scalability, and data integration for today’s demands.
GTM Systems Job Description
The GTM Systems role is gaining traction in the job market, and more B2B businesses are hiring for GTM Systems roles - including specialist, manager, and operations roles.
GTM Operations Job Description
The GTM Operations role is gaining traction in the job market, and more B2B businesses are hiring for GTM Ops roles - including specialist, manager, and operations roles. If you are hiring for a GTM Operations role or if you are curious to know the responsibilities of a GTM Ops professional, refer to this sample job description of GTM Operations Specialist role:
Inflection.io raises $7.6M in pre-emptive funding on heels of 3x quarterly ARR growth, most deals now 6-figures
Join me on Jan 14 at 9am PST for 30 minute webinar as I share more about our latest fund raising round, and the latest on Inflection.io and how it’s a fresh take on marketing automation.
Marketo vs. Pardot: Which Marketing Automation Platform is Best for B2B SaaS?
Both Marketo and Pardot have their strengths, especially when integrated with CRM systems like Salesforce, but for growing B2B SaaS companies, the real question isn’t just which one is better—but whether either is built for the future.
3 HubSpot Alternatives from a Former HubSpot User (2025 Edition)
HubSpot has long been a popular marketing automation solution, especially for smaller businesses. It definitely has a smooth user experience, a wealth of resource libraries, and decent features for a free or starter plan. However...
Adobe Marketo Engage Pricing: How Much Does Marketo Cost
Marketo, like other marketing automation vendors, historically has priced on the number of contacts/leads a customer puts into Marketo’s “contact database” plus any add-on modules a customer may purchase such as ABM or content personalization. However, since Adobe purchased Marketo in 2018, additional pricing mechanisms have been introduced.
3 Best Pardot Alternatives for B2B SaaS Companies in 2025
Pardot, now branded as Salesforce Marketing Cloud Account Engagement, has been a go-to choice for businesses, particularly those already using Salesforce CRM. However, many B2B SaaS companies are finding that Pardot doesn’t quite keep up with their marketing automation needs.
3 Marketo Alternatives from a former Marketo employee (2025 edition)
Marketo has long been a staple in marketing automation for B2B SaaS companies, but it’s increasingly becoming outdated and overpriced. Many businesses are finding themselves frustrated by escalating costs and features that no longer meet their needs.
Winning by Design Bowtie Funnel is the new SiriusDecisions Demand Waterfall
The SiriusDecisions Waterfall was quite popular because it addressed a key challenge for businesses at the time. But as the market evolved, so did the needs of B2B companies—and this is where the limitations of the demand waterfall model began to show.
The 5 Best B2B SaaS Marketing Newsletters You Should Be Reading
Whether you’re focused on product-led initiatives, refining your ABM strategies, or fine-tuning your demand gen engine, subscribing to these newsletters will equip you with the insights needed to succeed in the fast-moving SaaS world.
The Best GTM Conferences and Events to Attend in 2025
Go-to-market-focused events may be rare, but the ones listed above pack a punch. From practical workshops to networking with industry leaders, these conferences offer unique insights into solving your biggest GTM challenges.
6 Must-Read Newsletters for Go-to-Market and PLG Leaders
Whether you're a seasoned go-to-market (GTM) specialist or transitioning to a product-led approach, the right newsletters can provide the edge you need.
The Best Sales Conferences and Events to Attend in 2025
Sales-focused events may be plentiful, but the ones listed above offer unparalleled value. From practical workshops to networking with top-tier sales professionals, these conferences provide unique insights into addressing your biggest sales challenges.
The Best SaaS CMO Conferences and Events to Attend in 2025
As 2025 approaches, Chief Marketing Officers (CMOs) are gearing up for a year filled with opportunities after a period of widespread marketing budget cuts. The following conferences are designed to help CMOs sharpen their strategies, explore the latest marketing technologies, and connect with peers and industry leaders.
7 Best B2B Marketing Conferences and Events to Attend in 2025
Whether you’re looking to deepen your expertise in product-led growth, enhance your skills in demand generation, explore the latest advancements in AI, seeking networking opportunities, or inspiration from industry leaders, these events are not to be missed.
What happened to Pardot? Is Salesforce shutting down (sunsetting) Pardot?
Pardot launched in 2007 and quickly establish itself as a leader in the emerging B2B marketing automation category. In 2012, ExactTarget acquired Pardot for $95M. The next year Salesforce acquired ExactTarget and with it, Pardot.
GTM Operations Explained: Core Functions and Benefits
GTM Operations has become essential, especially in SaaS, for driving GTM strategy and ensuring that all departments work cohesively towards common goals. The concept of GTM Ops has evolved alongside the increasing complexity of go-to-market strategies.
Inflection.io Announces Advanced Web Tracking
We’re excited to announce the general availability of our newest feature - web tracking via Inflection’s own .js tracking. Inflection users can now get insights and operationalize the insights on their prospects’ and customers’ web activity to tailor warm outbound, nurture campaigns, enhance lead scoring, and more.
Essential Guide to Auditing Product Data for Marketers: Benefits and Best Practices
While traditional marketing often focuses on generating a high volume of leads, the real game-changer lies in understanding how users engage with your product.
How Can Marketing Get To Product Data: Navigating The Most Common Objections
When requesting product data from other teams, expect objections about security, costs, technical issues, and more. Marketing can address these with clear proposals, real-time data benefits, and modern tools.
The Essential Guide to Product Data Tracking for Marketers
When we are just interacting with prospects, data like website activity, CRM / enrichment, etc., is the required data set to do marketing well. However, a whole different data set is required when interacting with customers/users and that is anchored by product activity.
5 Practical Tips for Marketing to Forge Collaboration with Product
Marketing’s access to product data is important to engage leads, users, and customers effectively. Marketing and Product collaboration is the only way to do it right.
The New Dynamics of Growth: From Marketing and Sales to Marketing and Product Alignment
We need to care about aligning marketing and product teams as much as we do about marketing and sales alignment.
Inflection.io Releases Support for 1:Many and Many:Many Product Users
We are thrilled to announce a powerful enhancement to Inflection's capabilities: the addition of user and org properties in our dynamic list feature. Now, you can add a deeper level of personalization to your journeys with user and organizational properties too.
Inflection.io Announces Salesforce Campaign Support To Bring ROI To Customer Marketing
We’re super excited to announce that Inflection now supports Salesforce Campaigns. If you are a marketer using Salesforce Campaigns this integration is set to level-up the way you manage, track, and optimize your marketing efforts.
Tips For Using Formstack For Marketing Automation
In this article, we'll explore some of the best practices for leveraging Formstack with Inflection to enhance your marketing automation capabilities and streamline lead management.
Here’s Our Product-led Go-To-Market (PLGTM) Vendor Landscape for 2024 - Your Solution for Building an Ultimate PLG Tech Stack
We just published our 2024 edition of the product-led go-to-market (PLGTM) vendor landscape and it has already created a lot of buzz in the PLGTM space. This year we have a whopping 196% growth in the number of vendors from our first edition (PLG Vendor Landscape 2021), which indicates the increasing popularity of product-led growth go-to-market approaches among SaaS companies.
Intro to Developer Marketing: Strategies and Insights
Marketing to developers is a bit like cooking for a food critic – you've got to get it just right. It may not be an entirely new recipe but you need to make some tweaks to be able to market to developers successfully. You've got to understand their language, their needs, and their quirks.
Unlocking Growth: Mastering Upsell and Cross-Sell Strategies
Cross-selling is basically hunting for new business. While the customer marketing, CSM, and Account Manager can work on upselling, cross-selling requires different sales motion because of the inherent challenges.
Mastering Pricing Strategies: Integrating Product-Led Growth into Your Sales-Led Strategy
A traditionally sales-led business has a lot to make a lot of changes. A pricing strategy revamp is one of those big pieces to move while adopting a product-led motion.
Scaling Product-Led Growth with Product Adoption at Account Level
It’s not an easy process to transition to product-led GTM but, you can start by making product adoption your primary goal.
Unlocking Growth: The Step-by-Step Process of Adopting PLG in Sales-Led Businesses
In this article, we'll demystify the concept of Product-Led Growth and provide a roadmap for sales-led companies looking to make the transition.
Inflection.io Announces Webflow and Formstack Forms Support
Inflection can now integrate directly with Formstack and Webflow, improving your ability to communicate both leads and product users/customers from the same place.
All You Need To Know About Google's New 2024 Spam Guidelines
Here's the bottom line for B2B SaaS companies: it's not just Gmail's personal accounts feeling the impact—it's a call to action for all of us. The evolution in Gmail's sender guidelines demands proactive measures to ensure seamless operations and sustained success.
Product Onboarding Journey Templates You Can Copy
Successful onboarding isn't a one-size-fits-all deal. It's like tailoring the road trip according to the terrainIn this article, we will take you through different onboarding journey templates you can customize and make your own version of.
A Complete Guide to Reverse Trials: Maximizing Conversions With The Best of Free Trial and Freemium
A reverse trial in SaaS is when customers get full access to a product for a limited time, after the trial, customers choose a paid plan to continue using the product’s paid version or downgrade to a free version.
Growing Expansion Revenue with Customer Onboarding Mastery
Focusing on smaller deals upfront can be the key to rapid growth in this economy. It's not about downsizing your clientele; it's about closing smaller deals initially within your ideal customer profile and then expanding.