Product-Led Growth Blog
Introducing Inflection.io: B2B Marketing Automation for Product-Led Companies, And Announcing Our Seed Round
May 3, 2022
I’m excited to announce Inflection is out of stealth and shout from the rooftops that we’ve built B2B marketing automation for product-led companies and you can now request a live demo. The future of B2B marketing is product-led and at Inflection, we know this new end-user era requires innovative solutions that are purpose-built for product-led companies. Inflection puts product activity data at the center and optimizes for the scalability and extensibility demands of the modern product-led marketing team. 
What I Learned Analyzing 50+ Top Product-Led Homepage CTAs
March 23, 2022
My biggest learning from analyzing over 50 product-led growth companies’ homepages is that - there are classic best practices around creating the most impactful CTA and there are outliers to the rules.
How Product Data is Shifting the Marketing Mindset
March 14, 2022
In the traditional way of marketing, all roads led to sales. The role of a marketer is up for a paradigm shift in the product-led universe. The change comes with an amazing opportunity to take a step back and reorient the process around the customer.
What Marketers Need to Know About Product Qualified Leads (PQL)
March 2, 2022
Your ideal product qualified lead (PQL) is at the intersection of three tinted lenses. Your product users' value experience, their fitness of your product’s ideal customer profile (ICP), and indications of purchase intent through product usage.
From A Place Of Empathy - Product-Led Marketing Done Right
February 21, 2022
PLG is changing the way B2B marketing operates. Telling changes to showing; acquiring changes to activating; dictating changes to guiding. We are giving up aggressively gating the product in favor of guiding the user to get things done.
Product-Led GTM Vs. Being Product-Led
February 14, 2022
The success of product-led organizations is undeniable. After the initial product-led GTM strategy, many startups introduce a top-down motion to sustain and accelerate growth. Does the GTM strategy alone decide whether a company is product-led?
Your Guide to Building a Product That Sells Itself With Product-Led Growth
January 21, 2022
You’ll find everything you need to figure out to build a dominant growth engine, lower CAC, and deliver the best user experience in the book, Product-Led Growth, by Wes Bush. This is what I’ve learned from the book.
Product-Led Growth: How To Win Over The End User
January 13, 2022
Historically, software was targeted at the buying committee in organizations. These products see low adoption by the end users. this way of purchasing software gets turned on its head. The best SaaS companies are recognizing the change and winning over their end users.
Product-Led and Marketing
January 4, 2022
Great marketing is not a constant. It evolved and continues to do so with the times. The best companies that are nailing marketing now are product-led. Their marketing function is deeply integrated with the product, sales, and customer success with the product as their channel.
Supporting the Black Marketing Community
December 27, 2021
Products and organizations mirror the teams that built them. Our teams have to represent our customers, proportionately. In reality, diversity in marketing teams is not as much as we’d like it to be. Black marketers are especially low in number. You know what that means - an entire community’s voice is underrepresented in our work.
Full Funnel Product-Led Growth
December 17, 2021
Treating product-led growth like the magic potion of profitability or fearing PLG as the eliminator of all sales jobs are both huge problems. PLG can help Marketing, Sales, and CS ( honestly, the entire company) in every stage of the funnel from awareness to expansion motion.
The Role of In-Product Guides in Making Product Champions
December 10, 2021
The ebooks, white papers, webinars, slide decks, and infographics we all traditionally used are not going away anytime soon but, they are not enough to drive user engagement with the product. They have to actually use the product.
Why PLG Needs ABM
December 1, 2021
PLG companies have products that essentially sell themselves when they impact end users. An account-based organization on the other hand is good with relationships, has the resources, and the support that can help customers be successful in a more complex enterprise environment.
Key Takeaways from Analyzing 500+ PLG Companies
November 24, 2021
We hosted Blastoff! a product-led growth conference in our ProductLed.Marketing community and it was a huge success. In the conference, Adam Schoenfeld, a 3-times SaaS startup founder and a thought leader in the PLG space presented his findings from analyzing 500+ PLG companies. 
How to Use PLG to Stop Diluting Your Product Vision
November 24, 2021
Your product vision need not suffer because of choosing enterprise sales. Be strategic about enterprise sales readiness and at the same time be wary of building an undesirable feature factory.
Inflection.io spins out of Pienza, raises $1.3M
November 10, 2021
I’m happy to announce that Inflection.io has formally spun out Pienza and raised $1.3M in pre-seed funding! We’re still being very private about what we’ve built, other than to say it’s a B2B marketing technology solution for companies who have a product-led growth motion. 
Inflection Achieves Gold Standard in Data Security With SOC 2 Certification
October 25, 2021
To ensure the success of our customers and partners, we’ve sworn to maintain the highest standards of security, reliability, and privacy for user data. We are proud that we achieved SOC 2 Type 1 certification before we even launch our product. That’s how much security, reliability, and privacy mean to us.
Need a PLG-Focused Tech Stack? Here’s Our Ultimate Product-Led Growth Vendor Landscape
October 21, 2021
To aid your adoption of product-led growth, we created a product-led growth landscape to help make it easier to discover new tools and technologies. 
Here’s Why You Should Attend Blastoff! A Product-Led Growth Conference
October 8, 2021
There are numerous virtual events and conferences happening every day globally and you need to know why you should dedicate your time for Blastoff! Here are the four promising reasons why you should block your calendar for Blastoff! 
Meet the Speakers - Blastoff! A Product-led Growth Conference
October 7, 2021
You must be really excited to know who all will be speaking at the conference. So here is the complete list of speakers who are going to deliver their best presentations for the product-led growth world.
Announcing Blastoff! A Product-Led Growth Conference at ProductLed.Marketing!
October 6, 2021
We are thrilled to announce Blastoff! a Product-Led Growth Conference, happening at ProductLed.Marketing community. This virtual conference for product-led growth is free to attend and you will get the opportunity to learn from over 15 product-led thought leaders, unicorn builders, and vendor veterans. 
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