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A fresh take on marketing automation

All your data, AI-native, full funnel, with usage based pricing.

Build campaigns with Inflection’s MCP server

Use prompts to create audiences, emails, and campaigns from a single prompt.

  • Spend less time building campaigns from scratch
  • Allow anyone in marketing to draft campaign – not just marketing ops
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Idea
Campaign

Everyone has a team working for them

By guideing with your goals, every team member can know exactly where to spend time for the biggest impact.

  • Feed Inflection goals and get new campaign recommendations
  • Quickly identify areas of opportunities for adjustments

Built for  modern data

Bi-directional integration with Salesforce, CDPs, and Data Warehouses with Inflection’s native zero-ETL functionality.

  • Stream in your 1st party data such as product events
  • Syncs data without needing to set up individual fields
  • Reduced dependency on engineering and product teams means faster marketing execution

Advanced B2B audience segmentation

Segment your audience with all your data to drive account adoption, expansion, and pipeline.

  • Account, Workspace, and People hierarchy support
  • Audiences based on CRM, product events, list membership, marketing activity, and more
  • Buying Group support to communicate and action accounts

Easily communicate with customers at scale

Whether it's a campaign for onboarding, adoption, revenue, or pipeline, Inflection gives you the tools to execute triggered and batch emails.

  • Full email and campaign reporting
  • Syncs all product events without needing to set up individual fields
  • Emails land with the right message at the right time

ContextGraph™ drives smarter and less error-prone AI

Marketing that is human sounding, has less errors, and with fewer hallucinations.

  • Integrate with all first party data including website and sales materials
  • Understands your business, what you are selling, your competitors and buyers

Integrate and orchestrate across the entire customer experience

Inflection supports both inbound and outbound webhooks to:

  • Bring in contacts from G2 and LinkedIn form submissions
  • More smoothly orchestrate Zoom and Goldcast webinars
  • Have cohesive customer experience across your product and tools

Complex journeys, all from a single canvas

Put customers on paths that improve onboarding, adoption, revenue expansion, and ENT pipeline.

  • Full account and user journey orchestration
  • Branching based on CRM or product
  • Industry-first "nested journeys" - no more chaining together campaigns

Move past one-size-fits-all with next gen personalization

With Inflection’s token builder, you’ll be able to send the right message at the right time for truly 1:1 communications.

  • Build personalization off CRM and product data
  • Excel-like functions to make powerful tokens
  • Tokens can reference other tokens unlocking deep personalization

Use AI where you work: In-app, Slack, Claude...

Democratize access to AI whereever the team is working.

  • Agents can do everything a person can do in Inflection (except change admin settings)
  • Leverage your ChatGPT/Claude instance and all the data you've connected to it

Peer into product events without having to ask data team

The product data explorer lets you be a "secret shopper" of your product and view all your product events in one place.

  • Reduced or no dependency on engineering or data teams
  • Ability to add descriptions for product events
  • Access to event tracking info and history

Attribution from the team that built Bizible

inflection.js and Salesforce campaign integration helps you prove the impact of marketing.

  • Track how leads and pipeline are generated
  • Track “offline sources” with Salesforce campaigns

Understand buying journey and milestones

Discover and understand your first party data and buyer's journey.

  • Discover key milestones to develop campaigns that drive those milestones
  • Analyze campaign performance and get change reccomendations

Execute content-led workflows with forms

Inflection handles classic marketing automation content workflows with a  forms API, or connect into Webflow and Formstack.

  • Use collated form submission data to build dynamic campaign audiences
  • Send to Salesforce to generate leads for sales team
  • Use form submissions for scoring

Support sales  with bi-directional Salesforce integration

Our bi-directional native integration with Salesforce lets you sync leads, contacts, and accounts seamlessly.

  • Build campaigns based on CRM and customer data
  • Complete control with selective sync and inclusion lists
  • Military-grade API handling and management

inflection.js web tracking enabled campaigns

Automatically email website visitors that visit key pages such as the pricing page or if they don’t submit the form on the demo page.

  • Generate pipeline website revisitors
  • Send on behalf of sales person
  • Contextual communications based on both Salesforce and product data

Built for B2B product-led data models

Create targeted campaigns and based on our account <> user <> org context - an industry first.

  • Execute campaigns on user, organization, and account level activity and information
  • Leverage user and organizational data at multiple levels

Brand Consistency, Built-In

Ensure every message reflects your brand’s tone, style, and values — automatically.

  • Every email follows your tone, style, and formatting rules by default.
  • Add brand guidelines and templates ensure consistency.
  • Change your brand rules in one place and Inflection applies them automatically.

Pricing that beats Marketo’s

Companies with a significant number of contacts save big with Inflection. Lower costs by replacing Marketo or even moving just customer communications. Marketo + Inflection is often less expensive than just Marketo.