PLG Motions Framework: The 3 Product-Led Motions
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Inflection + Salesforce

Where does Inflection fit in my stack? We hear this a lot, and to make it easy for everyone we’ve created this page to help you understand how Inflection customers today use Inflection with their existing tools.

Inflection is all about helping you send the right message at the right time to drive better onboarding, free-to-paid conversions, activation, product adoption, and driving enterprise pipeline from your customers and users.

Inflection comes with native bi-directional integration with Salesforce that lets you run personalized marketing campaigns at scale powered by the CRM data stored in Salesforce and the product activity data from Inflection. Salesforce customers are using Inflection to run their product-led campaigns using Inflection’s native integration with data warehouses and CDPs.

Marketo is very good at prospect workflows and Inflection is very good at user/customer workflows. Inflection will be adding prospect workflow support - such as lead management, webinars, etc - later in 2023. Customers can then choose to consolidate all marketing automation to Inflection or continue to run Inflection alongside Marketo.

Two-way sync and unified mapping

Inflection’s Salesforce integration comes with two-way data sync and the ability to automatically mapping the fields and customizing the mapping as per business needs.

Measure pipeline impact in Salesforce

Show the value of growth to the bottom line and get credit for all your hard work by connecting efforts to sales deals.

  • Automatically sync Salesforce Campaigns
  • Native integration with easy setup
  • Understand impact of on pipeline and revenue

Legacy marketing automation


User <> Account <> Workspace support
Run hyper-personalized campaigns based on unified data (product + CRM)
No upper threshold for creating custom objects/fields

Inflection combines the power of having a unified view of product activity data, person, and account information at your disposal to run personalized PLG campaigns. With integrations to data warehouses (like Snowflake and RedShift), CDPs (like Segment), and Salesforce CRM, you can tailor customer communications at scale that deliver the right message to the right customer at the right time.