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SaaS Marketer's Guide To Mastering Google Spam Update

Don’t let Gmail’s sender guidelines uncertainty hold you back from running successful demand and email campaigns. Here’s your ultimate guide to help you navigate the changes and what you should do about them.
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In this guide, you'll learn how to:

Impact of the new guidelines on email campaigns
Assessing the risk levels of your campaigns
Understanding the implications of the changes on marketing
The right questions to ask your MOps team to ensure compliance
Action plan to prevent getting blocked and de-inboxed
Adopting new strategies to keep running successful email campaigns

"Embracing Gmail’s new guidelines is crucial for email senders in 2024. It’s not just about authenticating outgoing emails; it’s about navigating the changing landscape with precision, avoiding the pitfalls of unwanted messages."

Dave Rigotti

Co-founder at