Inflection - Marketing technology for product-led growth

Marketing technology for product-led growth

We're in stealth mode, but if you're in marketing at a product-led startup, we'd love to show you what we've built.

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The future of B2B marketing is product-led

As former leaders at Marketo and Bizible, we saw first hand the impact marketing can have on growth. What these products did for a sales-led world we will do for the product-led world.
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Marketing is moving into the product and further in the customer lifecycle more than ever before.
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We believe this fundamental change in GTM requires marketing technology that is purpose built for product-led companies. One that utilizes new data sources such as data warehouses or product analytics, and is scalable, extensible, and modern.
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We believe the future of B2B marketing is product-led and can’t wait to show you what we’ve built.

Dave Rigotti

Aaron Bird

From the blog

Your Guide to Building a Product That Sells Itself With Product-Led Growth

You’ll find everything you need to figure out to build a dominant growth engine, lower CAC, and deliver the best user experience in the book, Product-Led Growth, by Wes Bush. This is what I’ve learned from the book.

Product-Led Growth: How To Win Over The End User

Historically, software was targeted at the buying committee in organizations. These products see low adoption by the end users. this way of purchasing software gets turned on its head. The best SaaS companies are recognizing the change and winning over their end users.

Product-Led and Marketing

Great marketing is not a constant. It evolved and continues to do so with the times. The best companies that are nailing marketing now are product-led. Their marketing function is deeply integrated with the product, sales, and customer success with the product as their channel.