The Ultimate Guide to Marketing & Product Alignment
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The modern B2B marketing automation platform

Inflection is a marketing automation platform that lets you activate your product data and data warehouse to drive more pipeline, product adoption, and revenue expansion, all from one platform.

Talk to sales

Trusted by

Nurture leads and users

Send highly personalized messages with user and account product data without waiting on product or data teams. Guide your users to quicker product onboarding, increased product adoption, and generate more expansion pipeline.

Vs legacy marketing automation (Hubspot, Marketo)

Combine multiple programs together to create complex journeys on a single canvas

Native integration with data warehouses

Native two-way sync

Personalize based on raw product data

Free onboarding and premium support

Scales to 100 million contacts and all their product data

No contact database limit to stay under

Single platform for both customers and prospects

"With our PLG motion, legacy marketing automation providers don't scale to handle our customer dataset. Inflection enables us to communicate with customers at scale with highly relevant messages personalized with what the account is doing in our product."

William MacKay

Sr. Director, Growth Marketing

"Braze & Iterable are great if you’re B2C, but there’s no awareness about Accounts or sales teams and a very lackluster connection with Salesforce. This is why we chose Inflection."

Tyler Hinkle

Sr. Director, Revenue Operations

Vs B2C communication tools (Braze, Iterable,

Enterprise-grade bi-directional Salesforce connection

Account-based audiences, journeys, and emails

Salesforce data in audiences, journeys, and emails

Show pipeline impact from user communications with Salesforce campaign integration

Send alerts to sales owner

Onboarding & free-to-paid journeys that are both product and CRM aware

Send on behalf of AE and CSM

Single platform for both customers and prospects

Use Cases


Generate enterprise pipeline from your existing customers

Put customers on journeys that improve conversions and create net new pipeline informed by what they are doing in your product.


Deliver aha moments that drive long term retention

"Inflection helped us tie our email activity to product activity, boosting our onboarding open rate by 9% and doubling our engagement rate. Overall it has reduced time to activation for our users and is a powerful tool to let us run growth experiments."

Kim Lu


Reach execs and bring users back into the product

“Inflection’s automated QBR campaigns are a brilliant way for us to reach the broader buyer committee - especially those that don't attend our live QBRs."

MH Lines
Stack Moxie


Develop new opportunities out of thin air

"Inflection helps us deliver content in context, enabling automated conversations that help us drive higher engagement and increase pipeline quality in ways that weren't possible for us previously."

Bryan Zirkel
Vice President, Customer Experience & Growth
Sauce Labs

Scaled Success

Superpowers for your team

“Inflection helps us maintain a personal relationship with tens of thousands of users. We’d have to hire many more CSMs to have that same level of engagement we do today.”

Jocelyn Brown
Head of Customer Success and Sales

Our vision

Our vision is to build the one solution for prospect and customer communications. One that streamlines workflows, delivers a better experience to customers, is easier to manage, and overall less expensive.

Brought to you by former executives from Bizible and Marketo and backed by some of the best in the industry

Andy Turman

GTM/Sales at Previously Marketo and Bizible

Vic Davis

SVP Customers at Previously Marketo and Bizible

Dave Rigotti

Cofounder at Previously Marketo and Bizible

Aaron Bird

Cofounder/CEO at Previously Marketo and Bizible

Edward Unthank


Arjun Pillai

Chief Data Officer at Zoominfo

Adam Schoenfeld

CEO at Keyplay

Vijay Nagappan

Board at

Brewster Stanislaw

CPO at Demandbase

Justin Gray


Matt Heinz

CRO at Amplitude

Ray Carroll

Former VP Sales at Marketo

Move from personalization to contextualization to drive pipeline, adoption, and engagement

Deliver tailored marketing campaigns across the customer lifecycle with an audience and token builder purpose built for product-led growth. Drive adoption, revenue expansion, and create delightful product engagements.

Get a single view of the customer with the new identity profile

Native integrations to your product activity data and CRM allow us to stream all the data from the source, no SQL required. Inflection’s unification engine then combines into a single view for executing impactful marketing campaigns

Remove dependencies, so you can focus on what matters

Inflection was built for marketers, with self-service functionality. From interacting with product data to building personalization tokens, with no SQL or scripting required.

Made to support unicorns, with scale-proof infrastructure

From being able to support 100 million contacts and billions of product activity events to being built with exacting security standards such as SOC 2, CCPA, and GDPR compliance, Inflection can support you today and tomorrow.

From the blog

Marketing’s access to product data is important to engage leads, users, and customers effectively. Marketing and Product collaboration is the only way to do it right.

We need to care about aligning marketing and product teams as much as we do about marketing and sales alignment.

We are thrilled to announce a powerful enhancement to Inflection's capabilities: the addition of user and org properties in our dynamic list feature. Now, you can add a deeper level of personalization to your journeys with user and organizational properties too.

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