Marketing platform built for the  modern data stack
Drive more revenue and sales pipeline from your PLG efforts with Inflection's first-to-market solution
Talk to sales

You nurture leads. Now nurture users.

Welcome to a next generation B2B marketing and customer communication platform. Send highly personalized messages with user engagement data without waiting on product or data teams. Guide your users to quicker onboarding, better adoption, and get more revenue and pipeline. The power of Marketo, ease of use of Intercom, data of Snowflake.

Brought to you by former executives from Bizible and Marketo and backed by some of the best in the industry

Aaron Bird

Cofounder/CEO at Previously Marketo and Bizible

Dave Rigotti

Cofounder at Previously Marketo and Bizible

Vic Davis

SVP Customers at Previously Marketo and Bizible

Andy Turman

GTM/Sales at Previously Marketo and Bizible

Arjun Pillai

Chief Data Officer at Zoominfo

Vijay Nagappan

Board at

Adam Schoenfeld

CEO at Keyplay

Brewster Stanislaw

CPO at Demandbase

Edward Unthank


Justin Gray


Matt Heinz

CRO at Amplitude

Ray Carroll

Former VP Sales at Marketo
"Inflection combines the best thinking of the PLG world and the marketing world to help teams build sophisticated growth loops"
Erik Bower
former VP Growth at
"How Inflection enables companies to do product-led growth is brilliant"
M.H. Lines
CEO at
Stack Moxie
"I'm betting on Inflection to automate adding value (crafting the best customer experience) to the proven greatest source of annual revenue to any B2B company--existing customers"
Edward Unthank
former CEO at
"I saw a lot of martech software when I was the CMO of SiriusDecisions. Inflection will be transformative for B2B marketing with a team, product, vision all aligned on marketing automation for PLG"
Brad Gillespie
former CMO at
"Inflection is going to change the way we do product-led growth"
Adam New-Waterson
Head of Product at
Stack Moxie
"Inflection is a product that will define product-led growth"
Peter Kirk
Senior Marketing Operations Manager at
"Inflection is making the data warehouse actionable for B2B marketing teams"
Kim Manis
Partner Director of Product Management,
Azure Synapse Analytics & Power BI
"The product Inflection built fills an essential gap that marketing teams experience when implementing product-led growth"
Jenn Steele
VP of Marketing at

Move from personalization to contextualization to drive pipeline, adoption, and engagement

Deliver tailored marketing campaigns across the customer lifecycle with an audience and token builder purpose built for product-led growth. Drive adoption, revenue expansion, and create delightful product engagements.

Get a single view of the customer with the new identity profile

Native integrations to your product activity data and CRM allow us to stream all the data from the source, no SQL required. Inflection’s unification engine then combines into a single view for executing impactful marketing campaigns

Remove dependencies, so you can focus on what matters

Inflection was built for marketers, with self-service functionality. From interacting with product data to building personalization tokens, with no SQL or scripting required.

Made to support unicorns, with scale-proof infrastructure

From being able to support 100 million contacts and billions of product activity events to being built with exacting security standards such as SOC 2, CCPA, and GDPR compliance, Inflection can support you today and tomorrow.

From the blog

Aaron Bird, CEO and co-founder of (former VP of Product Adobe and Marketo) walked us through the best practices for maximizing a PLG motion and 8 email campaigns successful PLG companies are running today that drive more activation, revenue, and pipeline.

Most marketing automation tools, like Marketo, do not recognize product users and they are not aware of the org contexts of product users (they can only handle accounts from Salesforce). That makes it very difficult for PLG companies to properly coordinate and run growth campaigns for these users at Org level and user level.

Branching in campaigns is crucial for personalizing and directing your customers to their own customized paths of product experience. It allows you to tailor your messaging to your audience segments based on their interests, behaviors, and preferences to generate more PQLs/PQAs, convert to paid, or expand the customers. With conditional branching, you can always reach out with the right message at the right time.

The Secrets To >100% NRR

In this micro report, we’ll break down a few things that high NRR companies are doing. Things any PLG company can do today, without having to make changes to their product.

The Ultimate Guide to PLG Communication That Converts

An ultimate collection of winning PLG campaign ideas, examples, and best practices.

125 Marketing-Driven Product-Led Growth (PLG) Activities

125 marketing-driven product-led growth initiatives you want to bookmark for the next strategy meeting.