Marketing technology for product-led growth
We're in stealth mode, but if you're in marketing at a product-led startup, we'd love to show you what we've built.
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The future of B2B marketing is product-led
As former leaders at Marketo and Bizible, we saw first hand the impact marketing can have on growth. What these products did for a sales-led world we will do for the product-led world.

Marketing is moving into the product and further in the customer lifecycle more than ever before. 

We believe this fundamental change in GTM requires marketing technology that is purpose built for product-led companies. One that utilizes new data sources such as data warehouses or product analytics, and is scalable, extensible, and modern.

We believe the future of B2B marketing is product-led and can’t wait to show you what we’ve built.
Dave Rigotti

Dave Rigotti
Aaron Bird

Aaron Bird
"Inflection is making the data warehouse actionable for B2B marketing teams"
Kim Manis
Head of Product Management, Azure Synapse

From the blog

Key Takeaways from Analyzing 500+ PLG Companies

We hosted Blastoff! a product-led growth conference in our ProductLed.Marketing community and it was a huge success. In the conference, Adam Schoenfeld, a 3-times SaaS startup founder and a thought leader in the PLG space presented his findings from analyzing 500+ PLG companies. 

How to Use PLG to Stop Diluting Your Product Vision

Your product vision need not suffer because of choosing enterprise sales. Be strategic about enterprise sales readiness and at the same time be wary of building an undesirable feature factory. spins out of Pienza, raises $1.3M

I’m happy to announce that has formally spun out Pienza and raised $1.3M in pre-seed funding! We’re still being very private about what we’ve built, other than to say it’s a B2B marketing technology solution for companies who have a product-led growth motion. 

Join the #1 community for PLG
Join over 500 of the best marketing and GTM professionals from product-led companies at ProductLed.Marketing.