Announcing Inbound Webhooks: Unlock More Integrations, Automations, and Revenue Potential

You can now trigger Inflection journeys based on what’s happening in your external tools like Zoom, Pendo, Clay, Marketo, and the list goes on. Introducing Inbound Webhooks, a powerful new way to connect external tools to Inflection.io in real time.

With this new capability, Inflection can now ingest data from nearly any third-party system—whether it’s a webinar platform, in-product engagement tool, lead form, or even another marketing automation platform. Inbound Webhooks enable you to trigger timely, relevant campaigns based on external events. That means, you can deliver more personalized, data-driven campaigns without waiting for batch syncs or dealing with brittle manual workflows. This means faster follow-up, more contextual messaging, and less engineering involvement.

Let’s dive into how it works across some of the most valuable use cases.

Connect Webinar Platforms Like Zoom and Goldcast

Webinars are an essential channel for driving engagement and pipeline, but real-time follow-up is often limited by integration lags. With Inbound Webhooks, you can now send event attendance data—such as registration, join status, or duration—directly from Zoom or Goldcast into Inflection. That means you can instantly trigger a thank-you email, a follow-up with the recording, or sales alerts, all based on who showed up and for how long. This real-time connection helps ensure that hot leads don’t go cold while waiting for the next batch sync.

Power Real-Time Journeys from Pendo and Appcues

Product usage signals are some of the most valuable inputs for personalized lifecycle messaging. Now, tools like Pendo and Appcues can send user activity events straight into Inflection via inbound webhooks. This allows you to orchestrate timely product-activity informed emails and journeys based on key moments—like when a user completes onboarding, hits a usage milestone, or shows signs of churn. Whether you're trying to drive deeper product adoption or re-engage inactive users, you can do it with immediate context and precision.

Instantly Act on Lead Gen Form Submissions

Speed-to-lead matters. With Inbound Webhooks, you can automatically push new leads from LinkedIn Lead Gen Forms, G2, or similar platforms into Inflection and trigger campaigns the moment someone submits a form. Instead of waiting for a daily sync, you can engage new leads within seconds—boosting your chances of booking a meeting or driving them to product signup. This not only accelerates your funnel but also helps you build stronger momentum in your go-to-market motion.

Enrich and Engage Leads with Clay

Clay is a powerful tool for sourcing and enriching leads. With this integration, Clay can send enriched contact data—like job titles, company insights, or trigger events—directly into Inflection. From there, you can immediately launch tailored outreach campaigns based on specific attributes or buying signals. Whether you’re running outbound plays or ABM programs, this Clay-to-Inflection connection helps you move faster and with sharper targeting.

Sync Unsubscribes from Marketo to Inflection

For teams operating hybrid marketing stacks, staying compliant and respecting preferences across systems is critical. Inbound Webhooks now allow you to send unsubscribe events from Marketo into Inflection. This ensures that if someone opts out in Marketo, they’ll automatically be excluded from Inflection campaigns too—no manual exports or sync issues. It’s a simple but important way to stay aligned and compliant across platforms.

Whether you're looking to streamline your event follow-ups, power more responsive product-led journeys, or keep your systems in sync, Inbound Webhooks open up a new level of flexibility and speed.

Request a demo to see how Inflection can help you turn external signals into immediate, personalized engagement at scale.