PLG Motions Framework: The 3 Product-Led Motions
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The Ultimate Guide To Adding PLG Motion To A Sales-Led Growth Company

Thinking about adding the power of product-led growth to your sales-led business? This 101 is all you need to get started.
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This guide includes:

Securing CEO buy-in
Baby steps to PLG adoption
Shifting the primary goal to product adoption
Pricing strategy to match the PLG approach
Assembling the Tiger Team
PLG funnel and new KPIs to measure what matters

PLG can be the solution you need, but it’s not easy to go full PLG overnight. Over the last 10 years, I’ve been fielding questions on how to blend PLG motion into existing sales-led strategies for businesses. Everything I know about making PLG work for your sales-led setup is in this ebook.

Aaron Bird

Co-founder & CEO,