The Ultimate Guide to Marketing & Product Alignment
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The Ultimate Guide to Marketing & Product Alignment

Your Playbook for Cross-Team Harmony
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This guide includes:

Why do we need to care about Marketing and Product alignment?
Understanding product data tracking as a Marketer
Comprehending the current product data orchestration
Product data in a marketing marketing-friendly format
How can Marketers handle the common objections?
Tips and best practices for Marketing to align with Product.

"Why do we need to care if Marketing and Product are not aligned? Isn’t Marketing and Sales alignment enough?

Lack of alignment between Marketing and Product can hinder a company’s ability to fully understand and meet customer needs, ultimately impacting acquisition, retention, and expansion. This topic deserves a deep dive, and this ebook does precisely that."

Dave Rigotti

Co-founder at Inflection.io