PLG Motions Framework: The 3 Product-Led Motions
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Inflection + Segment

Where does Inflection fit in my stack? We hear this a lot, and to make it easy for everyone we’ve created this page to help you understand how Inflection customers today use Inflection with their existing tools.

Inflection is all about helping you send the right message at the right time to drive better onboarding, free-to-paid conversions, activation, product adoption, and driving enterprise pipeline from your customers and users.

Inflection comes with native integration with Segment that lets you run personalized marketing campaigns at scale powered by the product activity data from Segment and CRM data stored in Salesforce. Segment customers are using Inflection to run their product-led campaigns effectively.

Marketo is very good at prospect workflows and Inflection is very good at user/customer workflows. Inflection will be adding prospect workflow support - such as lead management, webinars, etc - later in 2023. Customers can then choose to consolidate all marketing automation to Inflection or continue to run Inflection alongside Marketo.

Bring in product activity data in just a few minutes

Inflection’s native integration with Segment makes it very easy to set it up and bring in product activity data in just a few minutes. 

Build hyper-personalized product activity based campaigns

Inflection’s Segment integration unlocks an unlimited number of possibilities to build and run various hyper-personalized marketing campaigns using product activity data. 

Legacy marketing automation


Native integration with CDPs
Easy to setup data pipeline with CDPs
Bring in all your product data
Complete control over CDP sync and data flow
Run hyper-personalized campaigns based on unified data (product + CRM)
Unlimited storage of product events
100% of customers are product-led

Inflection combines the power of having a unified view of product activity data, person, and account information at your disposal to run personalized PLG campaigns. With integrations to data warehouses (like Snowflake and RedShift), CDPs (like Segment), and Salesforce CRM, you can tailor customer communications at scale that deliver the right message to the right customer at the right time.