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Inflection + Snowflake

Where does Inflection fit in my stack? We hear this a lot, and to make it easy for everyone we’ve created this page to help you understand how Inflection customers today use Inflection with their existing tools.

Inflection is all about helping you send the right message at the right time to drive better onboarding, free-to-paid conversions, activation, product adoption, and driving enterprise pipeline from your customers and users.

Inflection sits on top of Snowflake to run marketing and customer communications at scale powered by the data collected in the data warehouse. Snowflake customers are using Inflection to run their product-led campaigns. 

Marketo is very good at prospect workflows and Inflection is very good at user/customer workflows. Inflection will be adding prospect workflow support - such as lead management, webinars, etc - later in 2023. Customers can then choose to consolidate all marketing automation to Inflection or continue to run Inflection alongside Marketo.

Bring in data from Snowflake and your product in just a few minutes

Inflection’s native integration with Snowflake makes it very easy to set it up and bring in product activity data in just a few minutes. 

Build hyper-personalized campaigns using data from Snowflake

Inflection’s Snowflake integration unlocks an unlimited number of possibilities to build and run various hyper-personalized marketing campaigns using product activity data. 

Legacy marketing automation


Native integration with Snowflake
Unlimited data flow from Snowflake
Simple data pipeline setup
Bring in all your product data
Run hyper-personalized campaigns based on unified data (product + CRM)
Unlimited storage of product events
100% of customers are product-led

Snowflake centralizes data collected from sources like the product, CRM, and external data sources. With Inflection integrated with Snowflake, customers can operationalize the data warehouse to run automated product-led campaigns that are highly personalized and contextual.