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Introducing Tags: A Smarter Way to Organize Your B2B Marketing Campaigns

Usha Vadapalli
November 2, 2023

Ever been lost in a maze of folders, desperately trying to find that one important campaign? We get it, we’ve been there too. So, we decided to do something about it.

We’re thrilled to announce a better way to organize marketing campaigns using tags, NOT folders.

The Power of Tags

Inflection, the next-gen B2B marketing automation platform, is all about flipping the script on traditional marketing in more than one way. All the while making your life simpler and more efficient.

We’ve replaced the folder frenzy with a neat tagging system. Here’s why:

1. Flexibility with Tags

Folders are rigid and restricting. Tags, on the other hand, are like sticky notes you can attach to anything. With tags, a single marketing campaign can belong to different categories like market segments, product lines, or regions. This flexibility means our SaaS campaigns can adapt and reach more places. Folders just can’t keep up.

2. Easy Access with Tags:

Tags make finding campaigns a breeze. Think of tags as labels that shout out what a campaign is about. It’s like having a map with clear directions instead of stumbling around in the dark.

3. See the Big Picture with Tags:

Tags give us a bird’s eye view of all our campaigns. It’s like looking at the whole puzzle instead of just tiny pieces.

4. Less Searching More Strategizing:

Tags are super easy to change. You can add, remove, or rename them anytime. This means our system can quickly adapt to new ideas and strategies. As your strategy changes, you can just add a new tag or edit an existing one.

Tags are simply a more functional and scalable way of running a modern marketing operation.

Why Inflection?

If the Tags feature got you excited, you should check out our campaign/journey builder. Inflection’s never-before-seen journey builder comes with powerful features like nested journeys, merge branches, and exit criteria which enable you to design and execute complex campaigns on a single canvas. Check out our product tour.

We purpose-built Inflection for B2B product-led SaaS companies and can seamlessly integrate with Salesforce, CDPs like Segment, and data warehouses like Snowflake, Redshift, and BigQuery. We understand your unique account<>workspace<>user setups. With Inflection, you can ensure faster onboarding, and higher user adoption rates, and boost your revenue and pipeline.

Request a demo now and discover how our platform can elevate your B2B campaigns.

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