Attending top-tier conferences and events is one of the best ways to gain valuable insights, learn from industry experts, and network with like-minded professionals. Whether you’re looking to deepen your expertise in product-led growth, enhance your skills in demand generation, explore the latest advancements in AI, seeking networking opportunities, or inspiration from industry leaders, these events are not to be missed.

Here are some of the must-attend B2B marketing events for 2025 (some in 2024), each providing a unique perspective on the future of marketing, sales, and operations.

1. Gartner Marketing Symposium/Xpo 2025 | Denver, CO | June 2 - 4, 2025

Gartner’s Marketing Symposium/Xpo is a premier event for CMOs and senior marketing leaders. Though the details of next year’s events are yet to be announced, their last event explored the theme of Lead Marketing Through Disruption’s Next Wave. The sessions were forward-looking, providing the insights needed to navigate the complexities of modern B2B marketing.

Why Attend: Engage with Gartner’s renowned analysts, gather critical insights, explore strategies and frameworks for CMOs and marketing leaders to drive real impact.

2. Demand & Expand | San Francisco, CA | May 20 - 21, 2025

‍Demand & Expand is a B2B marketing event in San Francisco attracting over 600 attendees. Topics include demand generation, lifecycle marketing, marketing operations & GTM operations, customer marketing, and more. With a dedicated CMO Summit as part of the conference, Demand & Expand routinely scores as one of the best marketing conferences in the world.

Key Highlights: Dedicated days for Marketing and Growth sessions. Last year’s speakers included Gartner, Superhuman, Zuora, Carta, New Relic, Sendoso, Sauce Labs, and more, who shared their insights and stories on driving growth and innovation through marketing.

Why Attend: Demand & Expand is the largest B2B marketing conference in San Francisco that routinely attracts the highest quality attendees and the highest quality speakers.

3. Forrester B2B Summit North America | Phoenix, AZ & Digital | March 31 – April 3, 2025

Forrester’s B2B Summit is a leading event for B2B professionals looking to drive growth. The summit offers insights on aligning cross-functional strategies, leveraging AI, and navigating the shift towards digital routes to market. With a focus on buyer engagement, data management, and sustainability, attendees will gain the tools and knowledge needed to thrive in today's dynamic B2B environment.

Why Attend: Explore strategies to align marketing, sales, and product priorities, manage AI governance, and tackle first-party data challenges.

4. B2B Marketing Exchange | Scottsdale, AZ | February 24 - 26, 2025

B2B Marketing Exchange is known for its focus on content, demand generation, and ABM. This event is perfect for marketers looking to enhance their skills and learn from case studies that highlight the latest trends and successful tactics in B2B marketing. You can also check out their East Coast version from October 1-3, 2024 in Alpharetta, GA.

Why Attend: From deep dives into content strategy to the latest ABM techniques, B2BMX is a great destination for those looking to stay ahead in the B2B marketing world.

5. MarketingProfs B2B Forum | Boston, MA | November 12 - 14, 2024

MarketingProfs B2B Forum is a long running must-attend event for B2B marketers looking to advance their skills, expand their networks, and drive business growth. Known for its practical, hands-on sessions, the forum covers everything from demand generation and content marketing to ABM and marketing automation.

Why Attend: Learn from top B2B marketing practitioners, engage in deep-dive workshops, and connect with peers who are facing the same challenges.

6. Content Marketing World | San Diego, CA | September 15 - 17, 2024

Content Marketing World annual conference brings together thousands of marketing professionals from across the globe to learn from industry experts, network with peers, and discover the latest tools and tactics in content marketing. Whether you're looking to enhance your storytelling, master SEO, or dive into the future of AI-driven content, this event covers it all.

Why Attend: With a mix of inspiring keynotes, hands-on workshops, and practical sessions, Content Marketing World is set to equip marketers with the inspiration and skill to drive meaningful engagement.

7. INBOUND 2024 | San Francisco, CA | September 3 - 5, 2024

INBOUND 2024 is hosted by HubSpot, this event brings together the brightest minds to discuss the future of marketing, inbound sales, and business growth. With an impressive lineup of speakers, including industry experts and global thought leaders, INBOUND delivers unmatched insights on building brand loyalty, scaling growth, and improving customer engagement.

Why Attend: INBOUND covers a wide array of topics, including B2B marketing strategies, customer experience, and sales enablement. Even though the live event is sold out, you can still catch their live streaming. It’s a fantastic opportunity to learn about the latest trends and tactics in marketing, sales, and AI.

Bonus

MOps-Apalooza 2025 | Anaheim, CA | October 26 - 29, 2025

MOps-Apalooza is the flagship event for the Marketing Operations community, gathering professionals dedicated to mastering the latest in MarTech, data strategy, and operational efficiency. The annual event is set to continue the tradition of insightful sessions, hands-on workshops, and networking with peers who understand the intricacies of the MOps landscape. After its success in 2024, the 2025 conference aims to delve deeper into advanced MOps trends, with a focuson community-driven discussions.

Why Attend: Whether you're a seasoned MOps professional or just stepping into the field, MOps-Apalooza offers an environment designed for genuine peer learning and sharing. Attendees including senior Marketing, Revenue, and GTM Ops professionals including industry leaders consistently praise the event for its practical insights and the strong sense of community, making it a go-to conference for those in the field.

Wrapping Up

2025 promises to be an exciting year for B2B marketers. From cutting-edge strategies and innovative technologies to valuable networking opportunities, start planning now to make the most of these transformative experiences and stay ahead of the curve in B2B marketing.

We’re hosting the PLGTM Summit 2025 - the only event for product-led GTM in San Francisco from May 20-21. We’d love to see you there!