The Best SaaS CMO Conferences and Events to Attend in 2025

As 2025 approaches, Chief Marketing Officers (CMOs) are gearing up for a year filled with opportunities after a period of widespread marketing budget cuts. The following conferences are designed to help CMOs sharpen their strategies, explore the latest marketing technologies, and connect with peers and industry leaders. Here are the must-attend events for CMOs looking to gain insights, drive growth, and lead their teams to success.

Forrester B2B Summit North America | Phoenix, AZ & Digital | March 31 – April 3, 2025

Forrester's B2B Summit North America is a leading event for CMOs in the B2B space. The summit covers vital topics like aligning marketing and sales priorities, leveraging AI for marketing success, and navigating the increasing demand for sustainability in marketing practices.

Why Attend: This summit offers unparalleled insights into the future of B2B marketing, making it essential for CMOs who want to stay ahead of emerging trends, particularly in AI and digital-first marketing strategies.

Pavilion CMO Summit 2025 | Atlanta, GA | April 17, 2025

The Pavilion CMO Summit is a highly anticipated event for top marketing executives looking to network with peers, gain exclusive insights, and discuss emerging trends. This summit provides high-level discussions, interactive workshops, and fireside chats on crucial topics like budget planning through benchmarking, measuring marketing ROI, and fostering stronger alignment between sales and marketing teams.

Why Attend: Pavilion’s CMO Summit is known for its high-quality networking and thought leadership. If you want to deepen your marketing strategy while connecting with other C-suite leaders, start planning to attend this event.

Demand & Expand | San Francisco, CA | May 20 - 21, 2025

‍Demand & Expand is a B2B marketing event in San Francisco that attracts over 600 attendees.

New for 2025 is a dedicated, invite-only CMO Summit as part of the conference. Run in partnership with Winning by Design, the CMO Summit features roundtables and peer discussion.

Key Highlights: Dedicated days for Marketing and Growth sessions. Last year’s speakers included Gartner, Superhuman, Zuora, Carta, New Relic, Sendoso, Sauce Labs, and more, who shared their insights and stories on driving growth and innovation through marketing.

Why Attend: Demand & Expand is the largest B2B marketing conference in San Francisco that routinely attracts the highest quality attendees and the highest quality speakers and has dedicated breakaway sessions for marketing executives.

Gartner Marketing Symposium/Xpo | Denver, CO | June 2 - 4, 2025

Gartner’s Marketing Symposium/Xpo is designed specifically for CMOs and senior marketing leaders to tackle today's most pressing challenges. Their 2024 event focused on how to lead marketing through disruption, drive digital transformation, and stay competitive in a fast-paced environment. Gartner’s renowned analysts presented insights into evolving customer expectations, new martech solutions, and strategic frameworks for CMOs.

Why Attend: Although the 2025 event details are not announced yet, based on their previous event, CMOs and marketing leaders can expect to explore advanced marketing technologies in depth.

MOps-Apalooza 2025 | Anaheim, CA | October 26 - 29, 2025

MOps-Apalooza is the premier event for Marketing Operations professionals, but it's not just for the ops team—it's a must-attend for CMOs looking to harness the power of data and technology. The event focuses on how marketing operations can drive strategic decisions, offering hands-on sessions, data-driven strategies, and peer-driven discussions. For CMOs, it's a chance to stay ahead of MarTech trends, and understand the nuances of aligning operational excellence with overall marketing goals.

Why Attend: With the increasing complexity of the MarTech landscape, CMOs must have a solid understanding of marketing operations to lead effectively. MOps-Apalooza provides a unique environment to gain insights on how to leverage automation and drive revenue growth. It's the ideal space to network with like-minded leaders and leave with actionable strategies that align operations with CMO-level objectives.

Calling All CMOs

2025 promises to be a dynamic year for CMOs, with conferences that will explore everything from product-led marketing and AI integration to B2B growth strategies and martech innovations. Whether you’re focused on aligning cross-functional teams or navigating disruption in the marketing landscape, these events will provide the tools, strategies, and connections to help you lead your marketing organization to new heights.

Hope to see you at the PLGTM Summit 2025 in San Francisco!