Product-led growth is a truly inclusive concept of GTM strategies. You can choose pure PLG go-to-market strategies like freemium and free trial or sales-assisted product-led motion, or even cook up a hybrid model unique for your business. Everyone does it a little differently but the end goal is “growth”.
Different ways of implementing the PLG strategy means each of us has different needs for tools that help us succeed. Our tech stacks are varied depending on the purpose and our flavor of product-led growth.
So, we started putting together a PLG tech landscape to help you build your own tech stack.
This year’s edition has 108% more vendors than last year only to prove the point of the varied needs of PLG companies.
We built a martech stack very recently and know how overwhelming it could get, especially in this economy. We compared vendors in each category based on their GTM motion, pricing transparency, and website sign-up (free trial or freemium) to help you shortlist the right ones. Here’s a glimpse of what you can expect from the vendors
If you want to find out more about each of the categories, their market share, and the vendors in each space, download the Product-Led Growth Vendor Landscape for 2022 ebook here.