PLG Motions Framework: The 3 Product-Led Motions
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Need a PLG-Focused Tech Stack? Here’s Our Ultimate Product-Led Growth Vendor Landscape

Akhil G
October 21, 2021

It seems everyone in the SaaS world is shifting towards product-led growth. If you are also one of them, you will know it’s not that easy. It requires significant change and new technologies and tools to realize the full potential of product-led growth. 

To aid your adoption of product-led growth, we created a product-led growth landscape to help make it easier to discover new tools and technologies. 

Marketing Tech

Let’s start with the Marketing Tech category because they are the tools that help you build a face for your business and the engine for your go-to-market efforts. Here is the list of marketing tools that support product-led growth - 

  1. MadKudu
  2. Marketo Engage 
  3. Inflection 
  4. HubSpot
  5. Mutiny 


You can’t define your PLG strategies without understanding customer behavior. All successful product-led companies heavily depend on product analytics to improve their product and messaging every single day. So, it is critical to choose the right analytics tools for PLG.  

Here is the list of analytic tools that support product-led growth - 

  1. Amplitude
  2. Gainsight 
  3. Mixpanel
  4. Heap


Efficiently sending data to your data warehouse and transfering to your business applications is an important part of actioning on insights. Here is the list of piping tools that support product-led growth - 

  1. Census
  2. Freshpaint
  3. Hightouch
  4. Segment

Sales Tech

Sales tech platforms are very crucial for the success of a product-led growth model. Here is the list of sales tech tools that support product-led growth - 

  1. Correlated
  2. HeadsUp
  3. Toplyne
  4. Endgame
  5. Pocus
  6. Reprise 


In-product engagement solutions are critical for the success of product-led growth models. It includes customer onboarding features like in-app guidances, interactive demos, in-product announcements, interactive guide flows, etc. Here is the list of in-product engagement solutions that support product-led growth - 

  1. Pendo
  2. Chameleon
  3. Userflow
  4. Appcues 

I’m glad that many more vendors are also working on making solutions for product-led growth. 

Do you have any other tool suggestions for these categories? Let me know your thoughts in the comments. 

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