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A marketing platform that works for you
We believe technology shouldn’t determine marketing strategy, so we built a marketing platform where you can ask “what should we do?” not “what can we do?"
Focus on goals, not activities
Guide Inflection using goals to automatically find pipeline-driving campaigns, then have it build the campaigns for you.
Drive pipeline across the lifecycle
From prospect marketing and ABM to product onboarding and expansion, Inflection is built to drive pipeline wherever it can be found.
Used by public companies and startups
Inflection supports big data, plays nice with data teams, and has controls to ensure brand-worthy communications.
ContextGraphTM powers 1:1 communication and agentic workflows
Purpose-built for AI-native companies
Marketing Automation
- Example: Marketo and Pardot
- Built for sales-led SaaS Companies
- Large non-personalized audiences and campaigns "batch and blast"
- Time-consuming to build campaigns
- Requires separate platform for driving product adoption and expansion
- Lack of integration with data warehouses & CDPs means poor context for AI
Inflection.io
- Purpose-built for AI-native & B2B PLG companies
- Only platform with AI powered by ContextGraphTM
- AI strategy for the entire marketing team
- 1:1 email personalization
- Only platform with bidirectional for all major data warehouses
- The first marketing platform with a comprehensive MCP
- Used by multiple public companies
- Let AI handle campaigns and spend more time on strategy
- Full Account lifecycle platform for prospects and customers
- A replacement for marketing automation
Customer Comms
- Example: Braze and Iterable
- Built for B2C companies
- Lacks enterprise-grade Salesforce connection
- No native support for accounts, orgs, workspaces, and company details
- Requires separate platform for pipeline-driving campaigns
- Uncoordinated with Sales
- Lacks B2B lifecycle concept
- Built for SMS and push notifications
Unified platform to support the full account lifecycle
Marketing Automation
A platform for both prospect and customer workflows
Inflection has capabilities to handle classic marketing automation workflows, also with the ability to communicate with large volume of customers.
Product Onboarding
80% increase in free-to-paid conversion
Nylas moved product onboarding to Inflection.io and changed from a one-size-fits-all approach to onboarding based on product usage and saw a large uplift in free-to-paid conversion.
Read the case study!
Customer Retention
Keep your brand top of mind
Customer retention happens long before renewal. Clay realized that and launched a brilliant “In Review” campaign to keep their brand top of mind and remind customers of the value they receive all year long.
Read the case study!
Customer Expansion
Find hidden enterprise pipeline among self-serve customers
Combine product use data and sales CRM data together to uncover customers ready for sales engagement, like Sauce Labs did to generate net new ARR.
Read the case study!
Customer Communications
Improve your operational efficiency between marketing and data teams
Inflection.io eliminates the back and forth with product and data teams, so you can launch new campaigns quickly and easily, just like Sendoso.
Read case study!
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From the blog
Inflection has relaunched as an AI-native marketing automation, helping you drive pipeline, adoption, and revenue across the entire account lifecycle.
Customer marketing fuels retention, expansion, and advocacy by keeping customers engaged and successful beyond acquisition. Modern Customer Marketing Managers design data-driven programs that reduce churn, drive adoption, and turn customers into loyal advocates.
This blog explores the evolving role of demand generation as a strategic growth driver in modern B2B marketing. It highlights how today’s demand gen leaders go beyond campaigns, aligning with sales, orchestrating multi-channel programs, and using data to fuel predictable pipeline and revenue. With skills spanning analytics, collaboration, and innovation, demand generation professionals now play a central role in building sustainable business growth
All the insights a Marketing Ops pro needs to stay ahead with a PLG mindset that maximizes efficiency and business impact.
Thinking about adding the power of product-led growth to your sales-led business? This 101 is all you need to get started.
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Product-led motion is not only free trial and freemium. Dive into the three different approaches you can take to be PLG and a framework that can help you decide.