%201.webp)
Inflection Releases AI-native Marketing Automation
I’ll be doing a live demo of the new Inflection on Nov 6 in our launch webinar. Register here.
AI has rewritten the rules. It has undeniably upended the way companies operate, from code generation to support agents. And now, for growth. Inflection has relaunched as an AI-native marketing automation, helping you drive pipeline, adoption, and revenue across the entire account lifecycle.
Inflection is the first marketing platform where you can ask “What should we do?” not “What can we do?”
Unbounded by rule-based workflows, Inflection helps you focus on strategy and creativity so you can move at the speed of your ideas.
Go from prompt to campaign in minutes
Using Inflection’s new Model Context Protocol (MCP) server, you can build full journeys, audiences, and emails from a single prompt, utilizing all the data Inflection has about your contacts and accounts, including Salesforce, product data, marketing activity, and any large datasets streamed from your data warehouse.
Your best demand marketer with endless amount of time to help you drive more pipeline
Tell Inflection your goals, like “We need to generate $1M more in pipeline,” get recommendations, and then have Inflection build the campaigns, assets, audiences, and segments for you.
Instead of settling for large buckets of only semi-relevant audiences due to time constraints, Inflection can build you hundreds of micro campaigns for a single company or an audience with just a few people.
Another common use case is optimizing existing campaigns. Inflection can analyze campaigns, offer recommendations on changes to audience and content, and actually make those changes with your permission. Want to update all your campaigns with a new title? One prompt and done. Have a new product marketing message that needs to be incorporated into emails? One prompt and done.
A growth marketer obsessed with driving adoption and expansion
SaaS marketing was about driving MQLs, but AI-native marketing is about driving product onboarding, adoption, and expansion.
Inflection has full fidelity of product usage through integration with all major data warehouses and Segment.io, allowing Inflection to analyze product events and milestones, product usage against those events, and build high-converting journeys for free-to-paid, product adoption, and revenue expansion.
Democratize campaign creation with an open platform and 10x marketing output
Given the difficult UX of many marketing automation platforms, many companies have centralized campaign creation into specialized roles within marketing operations. Inevitably, there are queues to have campaigns built, and these specialized employees are working on low-impact actions.
Inflection is an open platform by design, allowing you to interact with AI wherever your team works. This includes in the Inflection product, in Slack, or in platforms like Claude.
This allows anyone to self-serve initial campaign creation, with marketing operations being human reviewers, allowing for 10x the marketing output.
Right message, right time with 1:1 emails
For years, we have been promised “right message, right time”, but the effort to actually personalize the email was so high that many emails are “personalized” with just the first name and maybe the industry of the recipient.
Soon, this will be a reality. Inflection has a flowstep releasing later in 2025 for AI-generated 1:1 emails. Every email to a recipient can be “handwritten” by AI. Think of it almost as if every account in your database had a personal email marketer.
Follow up a content download with a completely tailored message based on what the person downloaded, their title, and company information, and what pages they viewed on your website. Or have the best product onboarding email possible based on what they have or haven’t done within your product.
All possible thanks to the only marketing platform with the ContextGraphTM
Inflection is able to offer this functionality thanks to the ContextGraphTM, Inflection’s proprietary context engine. The ContextGraphTM ingests all your first-party data across Salesforce, data warehouses, CDPs, website, etc, then adds semantic modeling to capture the meaning of the data and make the data meaningful. Everything your systems know about Accounts and Contacts, your monetization strategy, your product marketing content, your ICP / target personas, and even the structure of data itself like the relationships between users, organizations, and workspaces.
The ContextGraphTM is also purpose-built for the B2B buyer's journey. It knows where this account is in the lifecycle, if you have the right buyers at the table, and are engaged. It understands how to talk to your target personas about your products based on what they care about. For customers, the ContextGraphTM knows the next major milestone or aha moment that they need to get to to advance product adoption.
Without the ContextGraphTM, the handoff between business data and agents and LLMs lacks depth, leading to poor recommendations, errors, and hallucinations.
Built for enterprises, with baked-in trust, control, and brand consistency
Human-in-the-loop is not optional. It’s core to the design. You can always edit the output, whether it’s a single email, a multi-step journey, or a dynamic audience segment. The system gives you full transparency into what’s being built, why it’s being built, and where it’s being sent.
Second, the MCP server enforces your rules, user roles, and governance before anything is published. Inflection accelerates execution, but the team stays in control of every decision.
Brands are the backbone of marketing. It’s hard to build, but easy to lose. We take that mantra seriously, and built in controls to ensure on-brand communications you’ll be proud of. You can provide Inflection with your brand guidelines, email templates, and even a quality control checklist for the audience and content to catch issues automatically. Just copy and paste your normal QA checklist to catch things like, if it’s a webinar, it needs to have a date and CTA, if it’s a newsletter, it needs to have the newsletter header, etc.
Finally, with an enterprise focus and publicly traded customers, Inflection is built to pass stringent data and security reviews. You decide if PII is sent to LLMs, you decide what data to share with Inflection, you decide…
Built for the AI-native era
All too often, marketing technology drives marketing strategy. 20 years ago, marketing realized lead → MQL → pipeline → deal was a winning combination. Marketing automation platforms such as Marketo cropped up to support this new strategy. This was the SaaS marketing way.
20 years later, marketing is still focused almost exclusively on MQLs, marketing operations teams are tinkering with scores, lead queues, API limits, & contact limits, and difficult UX. Focused on selling subscriptions.
For AI-native companies, that’s not enough. Almost all revenue comes from customer expansion. Marketing needs to move beyond MQLs and support product onboarding, product adoption, and revenue expansion. That’s why you need Inflection. Inflection is the first and only B2B communication platform that supports both sides of the funnel - customers and prospects.
If you want to be a SaaS company and exclusively focus marketing on MQLs and net new pipeline, Marketo is a great platform for you. If you want to be an AI-native company and have marketing drive revenue, product adoption, product usage, and customer expansion, then Inflection is the platform for you.
Check out the product live by requesting a demo or by registering to attend our launch webinar on Nov 6.
