Today, Inflection.io is launching native forms, giving marketing teams full control over lead capture and form management directly inside the platform.

With native forms, teams can now build, style, and deploy forms in Inflection while automatically connecting captured data to automation workflows, CRM systems, and sales processes.

The release strengthens Inflection’s position as the best B2B marketing automation platform and a true modern Marketo alternative.

Native Forms Built for Modern B2B Marketing

Inflection’s native forms support a wide range of field types, formatting options, and customization settings, allowing teams to capture the data they need while maintaining full control over the form experience.

Forms can capture query parameters for campaign attribution and use hidden fields to store contextual data automatically. Teams can also customize styling like controlling colors, validate email addresses, block personal email domains, and configure opt-in or compliance text.

Because forms run natively inside Inflection, captured data immediately flows into automation workflows, updates contact records, and triggers downstream marketing and sales processes without requiring third-party tools.

Built For Both Prospect and Customer Journeys

Legacy marketing automation platforms like Marketo were built primarily for top-of-funnel lead generation and batch marketing campaigns. Modern B2B companies, however, need to manage both prospect and customer communication across the entire revenue lifecycle. Inflection is built exactly for this.

As an AI-native marketing automation platform, Inflection helps teams manage marketing across the full funnel — from pipeline generation to onboarding, adoption, and expansion. Native Forms extend this capability by allowing companies to capture buyer signals directly inside Inflection using flexible field types, query parameters, hidden fields, and customizable form settings.

Captured form data can immediately power audience segmentation, journey orchestration, and communication workflows, helping teams move faster from lead capture to pipeline while continuing to support customer engagement and expansion. Native forms further expand Inflection as the modern Marketo alternative for B2B companies of all types, including PLG, sales-led, and hybrid motion operating across prospect and customer funnels.

The Modern Marketo Alternative

The launch of native forms is another step in Inflection’s mission to be the modern replacement for legacy marketing automation platforms like Marketo.

Inflection supports both prospect and customer communication across the full account lifecycle. This works for both product-led and sales-led B2B companies that need marketing automation connected to real business outcomes across the entire funnel.

Native forms further strengthen this foundation by allowing teams to capture inbound leads directly in Inflection and immediately use that data for audience segmentation, journey orchestration, CRM updates, and campaign execution.

B2B marketing teams from AI-native, PLG, sales-led, and hybrid GTM companies are already using Inflection to drive pipeline generation, support onboarding, improve product adoption, retention, and customer expansion. Request a demo to see how you can do too.