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The Best B2B Marketing Awards in 2026

Usha Vadapalli
February 26, 2026

In 2026, as B2B marketing becomes more complex, the responsibility of the team has shifted from only "generating leads" to owning the entire revenue engine, from driving demand to product adoption and customer expansion.

We created the Demand & Expand Awards to celebrate such impactful work. These B2B marketing awards recognize the teams and leaders redefining growth, and we are thrilled to host the inaugural ceremony live on May 19–20, 2026, in San Francisco at the Demand & Expand event in the presence of 600+ marketers and leaders.

Nominate your customers, team, leaders, and your best work for these B2B marketing awards. Submit before March 27. 

Nominations are now open across eight categories:

  • Best Demand Gen Campaign: For the programs that effectively bridge the gap between awareness and pipeline.
  • Best Lifecycle Marketing: Recognizing excellence in the journey from first-touch to long-term loyalty.
  • Customer Marketing & Advocacy: For those turning customers into the strongest growth channel.
  • Marketing Ops & Automation: Celebrating the "engine room" that makes scale possible.
  • Best PLG Experiment: For the boldest and most effective product-led growth initiatives.
  • Best Use of AI / Innovation: Spotlighting teams using agentic workflows and AI to transform productivity.
  • CMO of the Year: Recognizing leadership that aligns marketing with the board’s revenue goals.
  • Best B2B Marketing Tech: For the tools that have become essential to the modern marketer's stack.
  • Best B2B Marketing Community: Celebrating the most impactful communities in B2B marketing.
  • Best B2B Marketing Newsletter: Recognizing the newsletters delivering consistent value to marketers.

A Community Celebration

The award ceremony is a core part of the Demand & Expand (formerly the PLGTM Summit). It’s a space where demand gen, ops, and customer teams come together to share what’s actually working in the field.

Join us in San Francisco to celebrate the programs and people that actually moved the needle this year with 600+ marketers and leaders.