Inflection.io Becomes First and Only B2B Marketing Automation with Complete Amplitude Integration

We’re excited to share that Amplitude product event data now flows directly into Inflection. This makes Inflection the first B2B marketing automation solution with a full integration.

This matters because every activation milestone, every feature touch, every drop-off point becomes usable inside your audiences and email sends, the same day it fires.

The moment a user stalls in onboarding or ignores a new feature is exactly the moment marketing should reach them. Most teams can't act on that moment, because the event lives in Amplitude and the send lives somewhere else. By the time the data moves, the moment's gone.

"Amplitude captures the full picture of how users engage with your product. What's been missing is a direct line from those signals to the marketing actions. Inflection closes that loop. Together, we're giving B2B marketing teams the ability to act on product behavior in real time.” - Carmen DeCouto, Director of Product Marketing, Amplitude

Product teams live in Amplitude. They define the events, ship the features, and watch the adoption curve. Marketing lives in campaigns and sends. The two used to meet only when someone filed a ticket for a CSV export. Now the same event a PM watches in an Amplitude is the trigger a campaign runs on. One event, two teams, no hand-off. Product and Marketing alignment at its finest.