Inflection.io Releases Bi-Directional Data Warehouse Integration; Only B2B Marketing Automation Platform to Support All Major Data Warehouses
“Our source of truth is no longer the CRM, it’s the data warehouse.” This is something we hear daily. While Salesforce is a critical piece of the GTM puzzle, more and more companies are centralizing data storage and reporting in their data warehouse. Inflection’s data warehouse integration is now bi-directional, meaning you can now push marketing data from Inflection.io into your data warehouse of choice.
Just like Marketo’s Salesforce integration back in 2009 opened a whole new set of use cases, we think the same is true with this integration. We’ve already been inspired by our customers who have used Inflection’s data warehouse integrations to unlock deeper reporting, smarter scoring, real-time global consent management, and so much more.
We’re also proud to be the first and only B2B marketing automation platform to natively support all the major data warehouses–Snowflake, Redshift, BigQuery, and Databricks.
Use Case: Custom Marketing Reports in Your BI Tool of Choice
Writing data to the data warehouse delivers structured performance data, extending traditional reporting capabilities within a marketing automation platform. You can use PowerBI, Looker, Tableau, Hex, etc. or direct SQL to build dashboards and track trends. You can answer questions like “What’s working?” more easily and combine marketing campaign data from Inflection with other data to have a clear picture of overall GTM performance.
However, the real unlock is being able to combine this marketing data with other data in the data warehouse for unified GTM insights. A great example is product data. For example, if you’re trying to improve free-to-paid conversions, you can compare onboarding sequences to see which sequence results in more “Paid” customers, which sequence has more drop-offs or trial expirations. You can use these insights to fine-tune your campaigns to move the needle on your goals.
Use Case: Global Consent Management Across Platforms in Real-Time
Managing unsubscribes across multiple tools used by Marketing, Sales, and Customer Success can be error-prone and involve significant resources from marketing operations teams to implement and manage. One Inflection.io customer is using the new bi-directional functionality to sync unsubscribes from Inflection to their data warehouse, ensuring an up-to-date and unified suppression list available to any system in their stack.
Use this feature to prevent accidental emails to unsubscribed users via other platforms. This cross-channel suppression logic helps you reduce compliance risk, improve deliverability, and protect your brand.
Use Case: Build and Operationalize Smarter, More Complex Scoring Models
Unlike legacy marketing automation platforms that limit scoring to what’s within their system, Inflection gives you scoring flexibility. You can combine Inflection data, product data, and CRM data—right in your data warehouse for a more sophisticated scoring system. And because of the bi-directional sync, you can operationalize this superior custom scoring within Inflection for email audiences, to trigger Salesforce selective sync, or operational journeys such as Slack alerts or adding to a Salesforce campaign.
The result is smarter targeting, better timing, and stronger coordination with sales, success, and product teams.
Designed for Security and Ease of Use
Inflection’s bi-directional data warehouse integration is designed so marketers can set it up and manage it with minimal support from technical teams. No SQL and no mapping fields. With Inflection, you have the full data right within your marketing automation.
It’s also secure by design, requiring access only to specific tables rather than your full database.
Bring Clarity and Control to Your Marketing Data
Whether you're reporting to leadership, tuning lifecycle flows, or powering intelligent email campaigns, Inflection’s data warehouse integration gives your team the visibility, control, and flexibility needed to move faster and make smarter, data-backed decisions. It’s a powerful step toward unifying your marketing operations and turning engagement data into real business outcomes.
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