Successful PLG companies have one thing in common: The PLG motion drives revenue and, contrary to what most people think, it drives big deals in their enterprise segment.
During this session, we'll not only define what PLG is, but also cover the PLG best practices that GTM teams at B2B SaaS companies use to move the needle. We’ll discuss how to maximize PLG alongside your existing sales motion, explore the PLG-to-sales handoff as well as review key hand-to-hand tactics that enable sales, marketing, and success teams with a product-led motion.
