Customer marketing has shifted from a niche discipline to a core growth lever. As budgets tighten and acquisition becomes more competitive, the companies winning in 2026 will be the ones investing in retention, expansion, and customer advocacy. A handful of events this year are shaping the way B2B teams build lifecycle programs, align marketing with customer success, and operationalize NRR as a company-wide priority.

Here are the most relevant 2026 conferences for customer marketers and revenue teams focused on expansion.

Demand & Expand 2026

San Francisco, CA | May 19–20, 2026

Demand & Expand (formerly PLGTM) is a multi-track event covering demand, PLG, GTM Ops, and a full Expand track built for customer marketing. Sessions focus on adoption, cross-sell and upsell strategy, customer-led growth, expansion campaigns, and usage-based lifecycle programs. The conference treats expansion as a dedicated discipline, not an add-on to acquisition, making it one of the most relevant events for Customer Marketing and any other teams driving NRR.

B2B Marketing Exchange (B2BMX 2026)

Carlsbad, CA | March 9–11, 2026

B2BMX remains one of the strongest gatherings for B2B marketers. The event blends ABM, content strategy, customer experience, and revenue alignment — giving customer marketers a broader view of how post-sale programs connect to pipeline, product adoption, and account expansion. Expect practical sessions, strong peer networking, and frameworks you can bring back to your GTM motion.

Customer Marketing Summit 2026

San Francisco, CA | September 22–23, 2026

A specialized event built entirely around customer marketing. Expect deep sessions on onboarding frameworks, advocacy, community programs, renewal strategy, expansion campaigns, and data-driven lifecycle design. This is the most concentrated gathering of customer marketing leaders in 2026 and the closest you’ll get to a true masterclass in post-sale growth.

The 2026 Customer Marketing Outlook

Customer marketers face a year defined by sharper mandates: deeper adoption, stronger advocacy, and expansion revenue. The events highlighted here give practitioners the clearest view of what high-performing customer marketing looks like now — grounded in data, aligned with revenue teams, and built to influence every stage after the sale. For teams responsible for driving long-term customer value, these conferences offer the frameworks, peers, and proof points needed to elevate customer marketing into a primary growth engine in 2026.

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