B2B Marketing Exchange served the B2B marketing community for more than a decade. The conference remains one of the larger gatherings for B2B marketers who want practical insights, peer connection, and a clear view of how modern revenue teams operate. The conference, also known as  B2BMX 2026, takes place March 9 to 11 in Carlsbad, California. The event attracts practitioners who are shaping how demand generation, content, ABM, and revenue operations evolve.

What The Event Offers

B2B Marketing Exchange 2026 features a multi track agenda with sessions focused on demand generation, ABM, content activation, GTM planning, and revenue operations. The programming is designed for teams that want to move beyond isolated tactics and build coordinated programs rooted in buyer intelligence and operational alignment. Attendees can expect keynote sessions, hands-on workshops, tactical breakouts, and opportunities to learn directly from operators who are applying these frameworks in real organizations.

B2BMX 2026 is hosted at the Omni La Costa Resort & Spa in Carlsbad, California. The venue is accessible from the San Diego International Airport, keeping logistics straightforward.

Who Will Benefit

The event draws marketers from across functions, solution providers, and hosts sessions in seven content tracks. B2BMX 2026 is relevant for demand generation leaders, content strategists, ABM practitioners, RevOps teams, and senior GTM leaders. The audience skews toward hands-on operators and decision-makers, which elevates both the learning and the networking experience. Sessions are designed for marketers who are actively running programs, managing teams, and making tradeoffs in complex GTM environments.

The size and structure of the event makes it the right environment to have meaningful conversations with marketers facing similar challenges, whether that’s aligning with sales, modernizing a tech stack, improving attribution, or scaling ABM and lifecycle programs. These interactions often extend learning beyond the sessions themselves, giving attendees the opportunity to compare approaches, validate decisions, and leave with practical insights shaped by real-world experience.

What You Will Take Away

B2BMX gives attendees a stronger understanding of how to activate content across the buying cycle, how to use buyer intelligence to improve relevance, and how to design programs that align marketing and sales around shared revenue goals. The expo floor offers exposure to new marketing and sales technologies, while networking sessions give practitioners a chance to compare approaches and learn from peers.

If you like B2BMX, you are going to love Demand & Expand 2026. Demand & Expand also features great sessions on demand generation, ABM, and marketing ops / RevOps. Demand & Expand 2026 is happening in May in San Francisco, right in the heart of SoMa. Attracting high quality speakers, attendees, and brands, Demand & Expand is a can’t-miss event.