Why We’ve Rebranded the PLGTM Summit to the Demand & Expand Conference

For the past four years, the PLGTM Summit has been a gathering place for go-to-market leaders who share a common belief: product-led growth isn’t just a strategy. It’s a mindset that reshapes how teams attract, convert, and delight customers.

But as the GTM landscape is evolving, so are we. It’s time to broaden the conversation. That’s why we’re thrilled to introduce the Demand & Expand Conference.

This isn’t simply a name change. It’s a reflection of how modern GTM teams actually grow. By creating demand and expanding relationships across the entire customer lifecycle.

The Evolution of the GTM Landscape

In the early days of product-led growth, the focus was clear. Let your product drive acquisition. Remove friction. Deliver value fast.

That movement sparked massive innovation in how SaaS companies thought about growth. But today, GTM leaders know that product-led is only part of the story.

Marketing, sales, product, and customer success have never been more intertwined. The best teams are building cohesive systems where product usage informs sales outreach, customer success drives expansion, and marketing fuels engagement long after the first deal closes.

The funnel isn’t linear anymore. Growth doesn’t stop at conversion. And the strategies that once sat in silos are now blending into something far more powerful.

Why the Rebrand

When we launched the PLGTM Summit, it captured a specific moment in the GTM world. A time when PLG was new, bold, and a bit rebellious. The event became a space where forward-thinking marketers and operators could share ideas, trade experiments, and challenge conventions.

But our audience, our speakers, and the conversations themselves started to expand.

People were no longer just talking about signups and activation rates. They were talking about pipeline efficiency, customer marketing, and expansion revenue. They wanted to connect the dots between demand generation and retention, between new business and customer growth.

So we listened.

The Demand & Expand Conference reflects this broader, more holistic vision for GTM. It brings together everyone who plays a role in driving growth. From acquisition to expansion and every touchpoint in between.

The new name captures what’s really happening across modern GTM teams: the alignment of demand creation with customer expansion.

What’s New This Year

We’re keeping the energy and community that made PLGTM special, but we’re levelling up the experience in a few big ways.

• ‍Expanded content tracks: In addition to product-led growth, you’ll find tracks focused on demand generation, customer expansion, and cross-functional GTM alignment. 
• ‍Broader perspectives: Attendees from across the full customer journey will come together to share, learn and level-up together. 
• ‍More connection: The best part of the Summit has always been the people. After all, the hallway track is where a lot of the magic happens so this year, we’re doubling down on opportunities to connect in meaningful ways. 
• ‍Teamwork makes the dream work: Sessions for the whole GTM team and discounts for groups of 2+ so you can say yes to bringing the whole crew.

What You’ll Take Away

Attendees will leave with fresh ideas, sharper playbooks, and real-world strategies to drive both demand and expansion.

You’ll hear from operators who have aligned marketing, sales, and success to create cohesive revenue systems. You’ll walk away with actionable ways to turn customers into your biggest growth engine. And you’ll connect with peers who are solving the same challenges you are to build GTM systems that actually scale.

This is about learning how to scale sustainable growth, not just quick wins.

A Broader Vision for the GTM Community

The rebrand isn’t about leaving PLG behind. It’s about embracing everything it inspired.

PLG showed us how to create value before asking for commitment. Demand & Expand builds on that idea and carries it through the full customer journey. It’s the evolution of go-to-market thinking and recognition that sustainable growth happens when you create demand and keep expanding it long after the first deal is signed.

So yes, we have a new name. But the same spirit that built the PLGTM community is alive and well.

See You at Demand & Expand

We can’t wait to welcome you to the first-ever Demand & Expand Conference. It’s where the next generation of B2B marketing leaders will gather to share what’s next in growth.

Join us, learn from your peers, and help shape the future of go-to-market together.

Register now at DemandandExpand.com

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