Lifecycle marketing has become central to modern B2B growth. Companies are moving beyond isolated campaigns toward orchestrated journeys that span acquisition, onboarding, adoption, retention, and expansion. The conferences below represent the strongest opportunities for lifecycle teams to deepen their craft, operationalize data, and connect with peers shaping the next generation of customer experience.

B2B Marketing Exchange (B2BMX 2026)

March 9–11, 2026 | Carlsbad, CA

B2BMX remains a core event for marketers responsible for the full customer journey. Its programming consistently blends content strategy, ABM, CX, and analytics — all foundational to lifecycle design. Expect sessions on engagement frameworks, cross-functional alignment, and the data models that support journey-based activation across channels and teams.

Demand & Expand 2026

May 19–20, 2026 | San Francisco, CA

Demand & Expand (formerly PLGTM) is one of the most lifecycle-relevant events of the year. With dedicated tracks for demand, PLG, GTM Ops, and a full Expand track, the conference directly reflects how lifecycle teams operate today — spanning acquisition, activation, adoption, retention, and expansion. Sessions emphasize signal-driven engagement, usage-based workflows, AI-powered personalization, and the operational foundation required to run cohesive lifecycle programs at scale.

Adobe Summit 2026

April 20–22, 2026 | Las Vegas, NV

Adobe Summit has long been a flagship conference for digital experience and lifecycle execution. The event offers deep dives into personalization, cross-channel automation, audience architecture, and data-driven journey design. Lifecycle marketers benefit from its focus on orchestration: how to connect identity, content, analytics, and activation across every stage of the customer relationship.

INBOUND 2026

September 16–18, 2026 | Boston, MA

INBOUND brings together marketers focused on holistic customer engagement. Its content spans marketing automation, CRM strategy, content workflows, customer engagement, revenue alignment, and emerging AI-powered lifecycle tools. For lifecycle teams, INBOUND offers a broad but practical lens on how to unify marketing, sales, and customer success around durable, multi-stage customer journeys.

The 2026 Lifecycle Marketing Outlook

Lifecycle marketing is entering a more technical, intelligence-driven era. The field is shifting from manual journey design toward systems that learn, adapt, and respond in real time. The events above reflect that transition: richer data foundations, more predictive engagement models, and a future where customer journeys are dynamically assembled rather than pre-scripted. For teams building or evolving lifecycle strategy, these events offer the depth, structure, and peer insights required to elevate lifecycle marketing into a central engine of sustainable growth.