AI has moved from hype into the core of how marketing teams operate. In 2026, the question isn’t if AI should be part of your stack—it’s how to make it drive measurable impact. Teams are experimenting with generative campaigns, AI-assisted content, predictive signals, and lifecycle automation. The right conferences are where these ideas get sharpened and translated into practical GTM plays.

Here are the AI marketing-focused events to keep on your calendar for 2026.

HumanX 2026

San Francisco, CA | April 6–9, 2026
HumanX is a high-caliber AI conference aimed at senior decision-makers, C-level executives, VPs and above—focused on enterprise-scale AI strategy. It’s organized around functional tracks so attendees from different backgrounds can find sessions relevant to their specific roles—marketing, product, operations, tech leadership, etc.

For marketers, it offers insights on using AI to improve funnels, optimize campaigns, personalize customer experience, leverage predictive analytics, and more. The conference also emphasizes real-world application, strategic networking, and connecting with solution providers and other enterprise leaders.

SaaStr AI: Annual x AI Summit

San Francisco Bay Area, CA | May 12–14, 2026
Hosted by SaaStr, this new summit is all about the intersection of SaaS growth and applied AI. The audience will include founders, CMOs, RevOps leaders, and GTM operators exploring how AI is transforming acquisition, retention, and product-led growth. Expect SaaStr’s signature mix of scale-focused strategy and peer-driven tactical sessions, but with AI at the center.

Demand & Expand 2026

San Francisco, CA | May 19-20, 2026

Demand & Expand (formerly, PLGTM) is a two day conference for GTM designed for B2B SaaS with a focus on PLG and AI-Native marketing leaders and teams. The tracks over both the days cover everything from AI-native marketing to using AI to scale up alongside demand generation, PLG-GTM, driving expansion and much more. Whether you are AI-native or adopting AI, leading a team; or building, scaling and adopting campaigns with AI, you can find tracks most relevant for your role while connecting with the broader marketing community.

AI for Marketers Summit by CMO Alliance

San Francisco, CA | Expected September 2026
Although this edition is in 2025, the CMO Alliance event deserves mention for marketers preparing for 2026. It focuses on the CMO and senior marketing leader perspective: how to integrate AI into strategy, budgets, and team structures. It’s less about tools, more about how leaders rewire marketing organizations around AI.

MAICON (Marketing AI Conference)

Cleveland, OH | October 13-15, 2026
MAICON is one of the longest-running marketing AI conferences. It brings together professionals from across the industry to explore how AI is changing strategy, execution, and customer experience. The program typically blends keynotes, case studies, and practical sessions, giving attendees a mix of inspiration and applied knowledge.

Why These Events Matter in 2026

If you’re in marketing, AI is no longer optional. These events create the space for leaders and operators alike to learn what’s working, what’s hype, and how to apply AI responsibly to campaigns, customer journeys, and GTM strategy. Together, these events set the agenda for how AI will shape B2B SaaS marketing in 2026 and beyond.

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