Agentic marketing is quickly becoming the next operating model for modern GTM teams. Not because “AI is cool,” but because the work has outgrown humans: bigger buying committees, more channels, more content demands, and more pressure to prove ROI.

Agentic workflows help teams move from one-off AI experiments to systems that plan, execute, and optimize across demand gen, lifecycle, ops, and expansion. But getting this right requires more than prompts. You need real-world frameworks, examples, and peer learning from teams who are already scaling AI into day-to-day execution.

Here are three 2026 events worth planning around if you’re serious about agentic marketing.

Demand & Expand (Formerly PLGTM)

‍San Francisco, CA | May 19–20, 2026

Demand & Expand is a two-day B2B GTM conference focused on practical execution and cross-functional alignment across the full customer journey. The program spans multiple tracks, including demand generation, GTM operations, PLGTM, and expansion. With sessions designed to deepen skills in areas like AI-first demand, lifecycle campaigns, customer marketing, and revenue operations.

Formerly known as PLGTM, the conference brings together senior marketers, growth practitioners, and ops leaders for in-depth sessions and structured peer interaction, emphasizing frameworks and practices that teams can apply directly to their own growth systems.

SaaStr Annual + AI Summit ‍

San Francisco Bay Area, CA | May 12–14, 2026

SaaStr Annual + AI is where you go when you want the operator view of AI: how SaaS companies are actually applying it to scale growth, not just talk about it. The event is listed for May 12–14, 2026 in the SF Bay Area, and the official site highlights 10,000+ Cloud/SaaS/AI founders, VCs, and execs, plus three days of tactical content, workshops, and networking.

For agentic marketing specifically, SaaStr is valuable because it gives you a clear look at how AI is changing the org around marketing: expectations for speed, experimentation, pipeline efficiency, and cross-functional alignment with product and sales. It’s a high-signal place to learn what “AI-native GTM” is starting to look like in real companies.

MAICON — Marketing AI Conference ‍

Cleveland, OH | October 13–15, 2026

MAICON is a practitioner-focused event dedicated to helping marketing and business leaders move beyond AI experimentation to strategic adoption and scaling across functions. Over three days of keynotes, breakout sessions, and hands-on workshops, attendees explore real-world AI use cases, frameworks, and implementation approaches tailored to non-technical audiences and cross-functional teams. Programming spans tactical applied AI topics and strategic leadership themes designed to equip you with the knowledge to build near-term plans for integrating AI into planning, production, personalization, governance, and performance measurement. The event also emphasizes structured networking with forward-thinking peers and exposure to emerging tools shaping AI-powered marketing.

Don’t Just Attend, Come Back With an Agentic Plan

If you’re building your 2026 event calendar, treat agentic marketing as a capability you compound, not a concept you sample once. These events play different roles in that progression: grounding agentic thinking in real GTM execution, exposing how AI is reshaping SaaS operating expectations at scale, and providing the structure needed to turn AI into durable, organization-wide workflows. These conferences map to how agentic marketing actually develops in practice: from execution, to operating model shifts, to repeatable systems.