Growth marketing in 2026 looks very different from a few years ago. It’s no longer just about acquiring more leads, it’s about efficient pipeline creation, lifecycle momentum, measurable ROI, and sustainable expansion. The best growth marketers are expected to operate across demand, lifecycle, ops, and messaging, while navigating AI, attribution complexity, and tighter budgets.

That’s why choosing the right conferences matters. The events below stand out because they focus on how growth actually happens, with real frameworks, execution lessons, and peer insights you can apply back at work.

Demand & Expand‍

San Francisco, CA | May 19–20, 2026

Demand & Expand is one of the most growth-focused conferences on the calendar. It’s built specifically for teams trying to remove bottlenecks across the funnel, from demand generation to lifecycle to expansion. Rather than isolating acquisition from retention, the event brings a full-funnel lens to growth marketing.

Growth topics show up across multiple areas of the agenda, touching on AI-first demand, lifecycle optimization, attribution, GTM operations, PLG motions, and expansion marketing. If your role spans pipeline creation and post-sale growth, or you’re trying to align marketing more closely with revenue, this is a high-signal event worth prioritizing.

B2B Marketing Exchange (B2BMX 2026) ‍

Carlsbad, CA | March 9–11, 2026

B2BMX is a strong early-year conference for growth marketers who want to recalibrate strategy and execution. The event is organized around content tracks that reflect modern revenue growth priorities, emphasizing the intersection of strategy, technology (including advanced AI), and operational excellence.

For growth teams, this means exposure to ideas around unified GTM strategy, content-driven growth, attribution and measurement, and organizational alignment, all critical to scaling efficiently in 2026. It’s especially valuable if you’re looking to bring structure and repeatability to your growth motion rather than chasing disconnected tactics.

MarketingProfs B2B Forum‍

Boston, MA | November 2–4, 2026

MarketingProfs B2B Forum is a great fit for growth marketers who want to sharpen the inputs that drive performance: positioning, messaging, content, and campaign creativity. MarketingProfs positions the event as a place to learn how to drive growth, elevate brand reputation, prove ROI, and keep pace with how B2B marketing is evolving.

With nearly two decades of history, the conference also emphasizes community and career development, making it a strong choice if you want both tactical inspiration and a broader perspective on where B2B growth marketing is headed. This is especially useful if your growth challenges are less about channels and more about cutting through noise and earning attention.

Growth Marketing Events That Actually Matter in 2026

Choosing the right growth marketing event in 2026 comes down to where you want to sharpen your focus. Some conferences are best for full-funnel and revenue alignment, others for tightening execution and operating cadence, and others for improving how you show up in the market through stronger messaging. Prioritizing events that match your team’s current goals will help ensure the time and investment translate into real impact once you’re back at work.