Developer marketing is entering a new phase where clarity, credibility, and strong product experience matter more than traditional promotional tactics. Technical audiences expect accuracy, depth, and tools that help them move quickly from exploration to real usage. The following 2026 events stand out for teams focused on reaching developers, improving activation, and building durable product engagement.

Demand & Expand 2026 (Formerly PLGTM)

San Francisco, CA | May 19–20, 2026

Demand & Expand’s PLGTM track offers one of the strongest cross-functional views of developer marketing today. Sessions focus on how developers discover products, what drives activation, and how product-led experiences reduce friction in early adoption. The event explores technical storytelling, onboarding design, usage signals, and workflows that connect product, marketing, and growth teams.

For developer marketers who want broader GTM alignment and a clearer understanding of how developer adoption fits into modern growth systems, this event delivers a wide-angle perspective. The event gives every marketer from demand-gen to product-led growth to customer marketing, a clearer view of how their work connects across the entire revenue engine.

DevRelCon 2026

New York City, NY | July 17–18, 2026

DevRelCon remains the most concentrated community of developer marketers, advocates, and technical evangelists. It offers practical insights into documentation strategy, community building, event programs, content patterns that resonate with developers, and long-term developer experience design. The event prioritizes real-world learnings over theory, making it essential for teams responsible for influencing adoption, nurturing technical communities, or shaping early-stage product education.

Cyber Marketing Con 2026

Austin, TX | December 7–10, 2026

For teams operating in security, infrastructure, or developer-centric B2B markets, Cyber Marketing Con offers a specialized lens on technical audience engagement. Expect sessions on cybersecurity messaging, practitioner-led content, technical validation, influencer dynamics in security, and how to market complex technologies without oversimplification. It attracts marketers, PMMs, DevRel leaders, and founders navigating the unique expectations of security-minded audiences.

Code to Market Summit‍

Snowbird, UT | February 3–5, 2026

Code to Market Summit is an intimate, developer marketing retreat. Set in Snowbird, the event blends time on the mountain with focused sessions centered on developer audiences, adoption challenges, and practical GTM execution. The emphasis is on honest conversations, shared experiences, and learning directly from peers who are actively building and marketing technical products.

Where Developer Marketing Is Headed in 2026

Developer marketing in 2026 moves toward deeper technical credibility, stronger community foundations, and more integrated activation systems. The events above illustrate that shift — blending product education, community engagement, and data-informed adoption models. For teams working to earn developer trust, improve onboarding, or scale technical storytelling, these conferences provide the perspective and alignment needed to navigate a rapidly evolving developer-first landscape.