The Best CMO Conferences to Attend in 2026

The CMO role has evolved far beyond brand campaigns and demand generation. Today’s CMOs are expected to own revenue impact, guide customer experience, champion AI adoption, and keep sales, product, and success aligned under one go-to-market strategy. It’s a bigger, more complex mandate than ever before and the right events are where CMOs can compare notes with peers on tried and tested frameworks, and get ahead of the shifts shaping 2026.

Here’s the list of conferences worth your time this year:

Spryng 2026 by Wynter

Austin, TX | March 24-25, 2026
Spryng is a high-energy marketing leadership event designed specifically for CMOs, VPs, and senior marketing operators. Sessions focus on what’s next in B2B growth—AI, brand, demand, and revenue alignment. It’s intimate enough for real peer exchange, yet large enough to attract leading voices in SaaS.

Demand & Expand 2026

San Francisco, CA | May 19-20, 2026
Formerly the PLGTM Summit, which drew over 600 senior GTM leaders in 2025 and earned an exceptional 83 NPS, Demand & Expand is easily the most relevant event for modern B2B executives. In 2026, it expands into a two-day experience with a dedicated Leadership Summit for CMOs alongside the main event. The program blends strategy with execution, tackling the toughest challenge facing marketing leaders today: how to drive efficient new demand while unlocking sustainable customer expansion.

SaaStr AI: Annual x AI Summit

San Francisco Bay Area, CA | May 12-14, 2026
SaaStr’s AI Summit brings together executives from across SaaS to dig into how AI is reshaping marketing, product, and growth strategy. For CMOs, it’s a chance to see how peers are adopting AI to drive efficiency, customer engagement, and expansion. Expect a mix of high-level frameworks and operator-led case studies.

CMO Summit by Pavilion

Atlanta, GA| April 17, 2026
Pavilion’s CMO Summit is built exclusively for senior marketing leaders. It focuses on board-level topics: how to align with the CEO and CRO, how to report growth metrics that matter, and how to structure teams in an AI-native era. Pavilion’s peer-driven format makes it one of the most candid and valuable gatherings for CMOs.

Gartner Marketing Symposium/Xpo™ 2026

Denver, CO | June 8–10, 2026
Gartner’s Symposium is the research-driven anchor of the CMO calendar. It’s where analysts frame the biggest shifts in buyer behavior, martech, and budget allocation. CMOs come for the data, benchmarks, and peer-level networking with other marketing executives navigating the same challenges.

B2B Summit North America by Forrester

Phoenix | April 26–29, 2026
Forrester’s B2B Summit is equally critical for CMOs who want data-backed insights to steer their teams. Expect research on demand gen, ABM, and evolving B2B buyer journeys. It’s less about inspiration and more about validating strategy with analyst findings and hard benchmarks.

Where CMOs Should Be in 2026

The conversations happening in 2026 will push the CMO role further than ever—tighter ties to revenue, deeper ownership of customer growth, and faster adoption of AI. These conferences are where leaders will test ideas, share playbooks, and set the direction for what modern marketing leadership looks like in the years ahead.

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