The San Francisco Bay Area isn’t just a hub for startups, it’s one of the best places to sharpen your marketing craft because so many of the people shaping modern GTM are here (or flying in). In 2026, the Bay Area calendar spans the full spectrum: full-funnel demand and expansion, SaaS scale and operator lessons, digital marketing strategy, product marketing execution, customer advocacy, and executive-level leadership conversations.

If you’re choosing where to invest time and budget this year, here are the Bay Area marketing events worth planning around.

Demand & Expand

San Francisco, CA | May 19 - 20, 2026

Demand & Expand is built for B2B teams trying to remove real-world growth friction—misaligned funnels, messy handoffs, and “we’re busy but not growing” execution. The conference is organized around multiple in-depth tracks, including demand, ABM and lifecycle, product-led growth, GTM operations, and customer expansion, making it especially relevant for teams running complex, multi-touch account strategies.

For ABM and growth teams, the value lies in how the event connects account targeting, engagement, product signals, and expansion into a single operating model. If you’re a marketer looking for practical frameworks you can apply quickly, this is one of the most relevant Bay Area conferences to plan around in 2026.

SaaStr Annual + AI Summit

San Francisco Bay Area, CA | May 12–14, 2026

SaaStr Annual + AI is the big one for SaaS operators—founders, execs, GTM leaders—focused on scaling what works with less stress. The official site lists May 12–14, 2026 in the SF Bay Area and calls out thousands of attendees, workshops, and networking sessions designed for execution-minded teams.

For marketers, this is less “marketing theory” and more “how SaaS growth actually runs”—how teams think about pipeline, conversion, pricing/packaging, AI shifts, and retention. If you sell to SaaS (or market inside one), it’s a high-signal environment.

DigiMarCon Northern California

San Francisco, CA | June 16–17, 2026

DigiMarCon is a broader digital marketing, media, and advertising conference that’s useful when you want to widen your perspective beyond just B2B demand gen. The event is listed for June 16–17, 2026 at the Grand Hyatt San Francisco.

This is a great pick if your role includes channel strategy, paid media, digital experimentation, martech, content distribution, or you simply want a cross-industry view of what’s changing in digital marketing.

CMO Summit

San Francisco, CA | September 9, 2026

CMO Summit is positioned as an exclusive, invite-only gathering for senior marketing leaders. The San Francisco edition is listed for September 9, 2026 at the Hyatt Regency San Francisco Airport (Burlingame area, near SFO).

The focus is leadership-level: revenue growth, brand impact, and how CMOs are applying AI strategically—plus high-value peer networking with other execs.

Customer Marketing Summit

San Francisco, CA | September 22–23, 2026

Customer Marketing Summit is for teams building customer advocacy, retention motions, and expansion programs. The San Francisco location is promoted as a networking + learning conference for customer marketing and advocacy peers, and the register page lists September 22 & 23, 2026.

If your 2026 priorities include turning customers into champions, improving retention outcomes, expanding within accounts, or building stronger customer stories—this is the most directly aligned event on the list.

Product Marketing Summit

San Francisco, CA | September 9–10, 2026

Product Marketing Summit is aimed at PMMs and GTM teams who want sharper execution: positioning, launches, messaging, and practical career-building skills. The San Francisco location page shows the venue as Hyatt Regency San Francisco Airport.

Where Bay Area Conferences Actually Pay Off

In 2026, the Bay Area conference circuit isn’t about collecting swag or sitting through “future of marketing” panels, it’s about coming back with decisions: which bets to double down on, which motions to simplify, and how to align your team around a clearer GTM plan. Pick conferences that strengthen how you create demand, ones that improve how you convert and expand, and you’ll cover the full growth loop, pipeline, product adoption, and retention, without spreading your calendar (or budget) too thin. The best outcome isn’t “we attended”; it’s returning with a tighter message, cleaner execution, and a measurable plan you can ship in the next 30 days.

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