Product Qualified Leads

Product qualified leads (PQLs) refer to potential customers who have already demonstrated a strong interest in a product after experiencing or interacting with it. These leads are considered to have a higher value than regular leads as they have actively engaged with the product. PQLs are often identified by certain actions or behaviors, such as using specific features, reaching certain usage milestones, or expressing interest in purchasing. This qualification process helps businesses prioritize and focus their efforts on leads that are most likely to convert into paying customers. By targeting PQLs, companies can improve conversion rates, accelerate sales cycles, and ultimately drive growth for their product.