Inflection is a B2B marketing automation platform that lets you activate your product data and data warehouse to drive more pipeline, product adoption, and revenue expansion, all from one platform.
.png)
.webp)
.png)
.webp)
Send highly personalized messages with user and account product data without waiting on product or data teams. Guide your users to quicker product onboarding, increased product adoption, and generate more expansion pipeline.
"With our PLG motion, legacy marketing automation providers don't scale to handle our customer dataset. Inflection enables us to communicate with customers at scale with highly relevant messages personalized with what the account is doing in our product."
"Braze & Iterable are great if you’re B2C, but there’s no awareness about Accounts or sales teams and a very lackluster connection with Salesforce. This is why we chose Inflection."
Our approach is one solution for prospect and customer communications. One that streamlines workflows, delivers a better experience to customers, is easier to manage, and overall less expensive.
.webp)
.webp)
Deliver tailored marketing campaigns across the customer lifecycle with an audience and token builder purpose built for product-led growth. Drive adoption, revenue expansion, and create delightful product engagements.
Native integrations to your product activity data and CRM allow us to stream all the data from the source, no SQL required. Inflection’s unification engine then combines into a single view for executing impactful marketing campaigns
Inflection was built for marketers, with self-service functionality. From interacting with product data to building personalization tokens, with no SQL or scripting required.
From being able to support 100 million contacts and billions of product activity events to being built with exacting security standards such as SOC 2, CCPA, and GDPR compliance, Inflection can support you today and tomorrow.
Marketing operations has become a key driver of B2B growth, connecting strategy with execution and proving marketing’s impact on revenue. This guide outlines the modern MOps job description for 2025, covering responsibilities like tech stack management, AI-powered automation, data governance, and GTM alignment, along with the essential skills needed to succeed
In 2025, B2B SaaS growth depends less on net-new acquisition and more on maximizing value from existing customers. With rising CAC and longer sales cycles, customer marketing has become the foundation for retention, expansion, and advocacy. By leveraging personalization, lifecycle automation, evergreen content, and feedback-driven advocacy, companies can boost Net Revenue Retention (NRR), increase customer lifetime value (LTV), and turn loyal users into brand promoters. SaaS leaders that invest in customer marketing strategies today will not only reduce churn but also build durable, compounding growth in an increasingly competitive market
The win rate formula is more than a simple metric, it’s a powerful lens into your GTM efficiency and revenue potential. In this article, we break down how to calculate win rate, why most teams get it wrong, and how to optimize it with clean data and event-driven campaigns. Discover how modern marketing automation helps B2B SaaS teams boost conversions and net revenue retention.
All the insights a Marketing Ops pro needs to stay ahead with a PLG mindset that maximizes efficiency and business impact.
Thinking about adding the power of product-led growth to your sales-led business? This 101 is all you need to get started.
.png)
Product-led motion is not only free trial and freemium. Dive into the three different approaches you can take to be PLG and a framework that can help you decide.
